The Non Nonprofit: For-Profit Thinking for Nonprofit Success

The Non Nonprofit For-Profit Thinking for Nonprofit Success

By Steve Rothschild
John Wiley & Sons January 2012

Specifications

ISBN-13
9781118021811
Publisher
John Wiley & Sons
Publication
January 2012
Format
Hardback , 256 pages
Jurisdiction
International or US ? Countri(es) for reference only

Details

A top business leader shares the business principles he used to launch both a top company and a thriving nonprofit

Nonprofit leaders know that solving pervasive social problems requires passion and creativity as well as tangible results. The Non Nonprofit shares the same business principles that drive the world's best companies, showing how they can (and should) be applied to the realm of nonprofits. Steve Rothschild personally crossed sectors when he left corporate America to found Twin Cities RISE!, a highly successful poverty reduction program. His honest story, and success and missteps, create an essential roadmap for any social venture looking to prove and boost its impact.

  • Distills essential nonprofit principles such as having a clear and appropriate purpose, creating economic value from social benefit, and establishing mutual accountability
  • Shares successful approaches from innovative organizations such as Grameen Bank, Playworks, Common Ground, Habitat for Humanity, Lumni, Caring Bridge, College Summit and RISE!
  • Draws from the author's success in founding and building Twin Cities RISE!, which trains unemployed Minnesotans for living wage jobs. RISE! serves 1,500 participants each year

As insightful as it is inspiring, The Non Nonprofit can help maximize the positive impact of any nonprofit.

Table of Contents

Foreword: How This Book Will Benefit Us All (Bill George)

Introduction

1 Principle #1: Have a Clear and Appropriate Purpose

2 Principle #2: Measure What Counts

3 Principle #3: Be Market Driven

4 Principle #4: Create Mutual Accountability

5 Principle #5: Support Personal Empowerment

6 Principle #6: Create Economic Value from Social Benefit

7 Principle #7: Be Learning Driven

8 The Principles in Practice

Appendix A: What You Can Do to Make a Difference

Appendix B: A Note on the Organizations in This Book

Notes

Acknowledgments

About the Author

Index

About the Author

Steve Rothschild (Minneapolis, MN) is the founder and board chair of Twin Cities RISE! He was also its CEO for its first 9 years. He founded Invest in Outcomes, which developed the Human Capital Performance Bond, a new financial instrument to fund nonprofits. He launched Yoplait yogurt in the U.S., was the company’s first president, and later became Executive Vice President of General Mills. Twin Cities RISE!, an anti-poverty program for low-income adults living in generational poverty, trains under- and unemployed adults for jobs and connects them with employers that pay a living wage. Steve can be found at www.NonNonprofit.com.
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