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The NOW Revolution

The NOW Revolution 7 Shifts to Make Your Business Faster, Smarter and More Social

Author: Jay Baer; Amber Naslund
Publisher: John Wiley & Sons
ISBN: 9780470923276
Published In: January 2011
Format: Hardback , 224 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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The social web has changed the way we do business forever

The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.

Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must.

This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social:

Engineer a New Bedrock
Find Talent You Can Trust
Organize your Armies
Answer the New Telephone
Emphasize Response-Ability
Build a Fire Extinguisher
Make a Calculator

The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.

Acknowledgments.

Introduction.

1 Engineer a New Bedrock.

2 Find Talent You Can Trust.

3 Organize Your Armies.

4 Answer the New Telephone.

5 Emphasize Response-Ability.

6 Build a Fire Extinguisher.

7 Make a Calculator.

Where Do We Go from Here?

Index.

JAY BAER is a world-renowned social media strategy consultant. A digital marketing pioneer, he has founded five online companies since 1994 and speaks to tens of thousands of marketers annually at industry conferences and conventions. His social media strategy blog, ConvinceandConvert.com, is one of the top ranked business blogs on the Internet.

AMBER NASLUND is Vice President of Social Strategy for Radian6, a social media listening and engagement platform. She frequently speaks on the topics of social media, communication, and community strategy. Follow her award-winning blog at BrassTackThinking.com.