Preface.
PART I: WHAT IS BUSINESS ABOUT?
Chapter 1. What Is Business?
Chapter 2. The Future.
Chapter 3. Managing People.
Chapter 4. Business Ethics.
Chapter 5. Economics.
PART II: THE FUNCTIONS OF BUSINESS.
Chapter 6. Marketing Management: Leveraging Customer Value.
Chapter 7. Operations Management: Implementing and Enabling Strategy.
Chapter 8. Entrepreneurship: Creating Something New and Enduring with Very Limited Resources.
Chapter 9. Accounting.
Chapter 10. Finance.
Chapter 11. Strategy: Defining and Developing Competitive Advantage.
PART III: NEW HORIZONS.
Chapter 12. Leading from the Middle: A New Leadership Paradigm.
Chapter 13. Strategic Alliances.
Chapter 14. International Business.
Chapter 15. Some Final Thoughts.
Chapter Notes.
Index.
About the Authors.