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The Regulation of Social Media Influencers

The Regulation of Social Media Influencers

Author: Catalina Goanta; Sofia Ranchordas
Publisher: Edward Elgar Publishing
ISBN: 9781788978279
Published In: May 2020
Format: Hardback
Jurisdiction: U.K. ? Disclaimer:
Countri(es) stated herein are used as reference only

List Price: HKD 1,690.00

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In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.

Thus far, influencers have been under scrutiny for not disclosing paid advertising, yet their activity has many more questionable implications. This edited volume combines insights from law, economics, ethics and communication science to reveal these implications and propose new ways in which public bodies, social media companies and citizens ought to relate to influencer marketing.

Academics and students of Law, Economics, Ethics and Communication Science will find policy making insights in this collection. In addition, The Regulation of Social Media Influencers will be essential reading for regulators.

The Regulation of Social Media Influencers – An Introduction

Catalina Goanta and Sofia Ranchordás

Chapter 1: Free Speech and the Right of Publicity on Social Media

Ernesto Apa and Oreste Pollicino

Chapter 2: Life after the European Audiovisual Media Service Directive: Social Media Influencers through the Looking-Glass

Madeleine de Cock Buning

Chapter 3: An Ethical View on Influencer Marketing – Dynamic Interaction between Individual and Economy or Simple Data-driven Advertising Model?

Isabel Ebert and Dana Sindermann

Chapter 4: Child Labor and Online Protection in a World of Influencers

Simone van der Hof, Valerie Verdoodt and Mark Leiser

Chapter 5: Unraveling the Power of Social Media Influencers: A Qualitative Study on Teenage Influencers as Commercial Content Creators on Social Media

Marijke De Veirman, Steffi De Jans, Elisabeth Van den Abeele and Liselot Hudders

Chapter 6: #dreamjob: Navigating Pathways to Success as an Aspiring Instagram Influencer

Gemma Newlands and Christian Fieseler

Chapter 7: Influencer Marketing as Labour: Between the Public and Private Divide

David Mangan

Chapter 8: Controlling Influencer Content through Contracts: A Qualitative Empirical Study on the Swiss Influencer Market

Catalina Goanta and Isabelle Wildhaber

Chapter 9: One Hashtag to Rule Them All? Mandated Disclosures and Design Duties in Influencer Marketing Practices

Rossana Ducato

Chapter 10: Assessing the Methodological Quality of Empirical Research on Social Media Influencers

Monika Leszczyńska and Gijs van Dijck

Chapter 11: Making Influencers Honest: The Role of Social Media Platforms in Regulating Disclosures