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The Say It With Charts Complete Toolkit

The Say It With Charts Complete Toolkit

The Say It With Charts Complete Toolkit

Author: Gene Zelazny
Publisher: McGraw Hill
ISBN: 9780071474702
Published In: November 2006
Format: Paperback , 312 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Description
Contents
Author

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Master presenter Gene Zelazny has shown thousands of professionals around the world how to design and deliver successful presentations. Now, he combines his bestselling Say It With Charts with his Say It With Charts Workbook into one comprehensive volume-complete with an all-new CD that lets you download and implement Zelazny's potent PowerPoint charts, graphs, and visuals!

This first-of-its-kind Toolkit reveals time-tested tips for putting your message in visual form and translating data into eye-catching, persuasive charts and multimedia presentations. Zelazny offers step-by-step advice on selecting and preparing the right charts, emphasizing key points, and encouraging your audience become active participants. He also shows you how to use today's digital technologies to create easy-to-follow, attention-grabbing visuals. Nowhere else will you find such comprehensive, authoritative information on:

The different types of charts for any presentation
Audience-tested techniques for communicating information
Hands-on recommendations for lettering size, color, appropriate chart types, and more
Techniques for dramatic eVisuals using animation, scanned images, sound video, and links to pertinent websites
Tactics for customizing graphics to specific audiences

Section I Choosing Charts

Determine Your Message

Identify the Comparison

Select the Chart Form

Section II Using Charts

Section III Say it With Concepts and Metaphors

Visual Concepts

Visual Metaphors

Section IV Play it With Charts

Index

Gene Zelazny is the Director of Visual Communications at McKinsey & Company, where he has provided creative advice to thousands of professionals for over forty years. He has lectured at many of today's top business schools, including Columbia, Harvard, Michigan,, INSEAD, Sloan, Stanford, Tuck and Wharton.

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