The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business, 3rd Edition
Look inside TOC Index

The Small Business Bible Everything You Need to Know to Succeed in Your Small Business, 3rd Edition

By Steven D. Strauss
John Wiley & Sons March 2012

Specifications

ISBN-13
9781118135945
Publisher
John Wiley & Sons
Publication
March 2012
Format
Paperback , 578 pages
Jurisdiction
International ? Countri(es) for reference only

Details

An updated third edition of the most comprehensive guide to small business success

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere.

New chapters include:

  • How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders
  • How to generate leads and win strategic partnerships with LinkedIn
  • How to employ videos and YouTube to further your brand
  • What you need to know about Groupon and group discount buying
  • What mobile marketing can do for your business

Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

Table of Contents

About the Author

Preface

Acknowledgments

Part I: Starting Your Business

I. Genesis

1. In The Beginning

2. Choosing the Right Business

3. Buying an Existing Business

4. Understanding Your Potential Market

5. Calculating Your Startup Costs

6. Write a Winning Business Plan

7. Structuring Your Business

8. Get Your Business Funded

9. Getting Help

II. Opening Up Shop

10. Location, Location, Location

11. Branding 101

12. Inventory

13. Successful Pricing Strategies

III. Franchises

14. Selecting the Right Franchise

15. Franchise Success Secrets

IV. Home-Based Businesses

16. The Home Based Business

17. Successful Home-Based Businesses Strategies

V. Business on a Shoestring

18. The Shoestring Entrepreneur

19. Marketing on a Shoestring

Part II: Running Your Business

I. Small Business in the 21st Century

20. Our Flat World

21. The Green Business

22. The New Consumer

II. Money

23. Accounting Ease

24. Making a Profit

25. Insurance

26. Get a Handle on Taxes

III. Small Office Management

27.  Hiring and Firing

28. Pay and Benefits

29. Training and Motivating Your Staff

30. Exemplary Customer Service

31. Negotiate Like a Lawyer

32. Legal-Ease I

33. Legal Ease II

IV. Technology

34. Managing Your Technology

35. Mobility I: Small Office Mobility

36. Mobility II: Mobile Mania

37. Small Business Software

Part III: Growing Your Business

I. Traditional Advertising and Marketing

38. Basic Advertising Strategies

39. Marketing Muscle

40. Advanced Marketing and Advertising

II. Your Website

41. Creating Your Website

42. e-Business Essentials

43. Advanced e-Marketing

III. Social Media

44. Social Media overview

45. Facebook for Business

46. Twitter and You

47. Link in with LinkedIn

48. Videos and YouTube

49. Groupon and Other Deal-of-the-Day Sites

IV. Growth Strategies

50. Developing New Channels and Multiple Profit Centers

51. Secrets of Sales Superstars

52. Small to Big

53. Exodus

V. Strategies for Small Business Success

54. Small Business Success Secrets

55. The Visionary Small Business

Appendices

Appendix A: How I Became an Entrepreneur

Appendix B: Sample Business Plan

About the Author

Steven D. Strauss is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated USA Today column, "Ask an Expert," appears weekly and can also be found on dozens of major websites. Steve is a frequent media guest and commentator, a sought-after small business spokesperson, and a serial entrepreneur. Visit him at www.MrAllBiz.com.

Out of stock
This title is currently unavailable for purchase.
  • Free HK shipping over HK$1,000
  • International shipping to 35+ countries
Save