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The Visible Lawyer: How to Raise Your Profile and Generate Work

The Visible Lawyer: How to Raise Your Profile and Generate Work

Author: Douglas McPherson
Publisher: Ark Group
ISBN: 9781783582365
Published In: April 2016
Jurisdiction: U.K. ? Disclaimer:
Countri(es) stated herein are used as reference only

HKD 558.60

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Description
Contents

Details

This book has visibility as its central theme. It will help you to establish where you need to be visible, how to achieve and maintain visibility with clients, and how to convert visibility into new work.

It shares a variety of tried-and-tested approaches to boosting visibility, so you can choose those that suit you best. Every suggestion is designed to be put into practice around fee earning responsibilities.

Features of this book:

Chapters on how to create visibility and stay visible to clients as well as referrers, how to effectively network to get the best results, and intelligent marketing advice that will aid you and your firm in being more visible.
Practical tips to manage your day-to-day marketing activities that can be implemented easily and without a huge requirement for time or budget.
Highly practical advice you can put into immediate action, including a series of mini-masterclasses with step-by-step guidance and various templates that can be adapted for your own use.

Part 1: The theory of visibility

Chapter 1: Where do you need to be visible?

Chapter 2: How do you achieve a consistency of visibility?

Part 2: Visibility in practice – How do you create visibility?

Chapter 3: ‘Intelligent marketing’ – Practical marketingactivities that really do create visibility.

Chapter 4: How to stay visible to what you’ve already got

Chapter 5: Don’t just stay visible to clients, stay visible to referrers.

Chapter 6: How do you create the visibility that wins new clients?

Part 3: Mini-masterclasses

Mini-masterclass 1: Networking

Mini-masterclass 2: Presenting

Mini-masterclass 3: Writing

Mini-masterclass 4: PR – Become an industry expert.

141

By Sharon Cain, managing director of Quest PR and former

BBC and Sky TV journalist

Mini-masterclass 5: Research

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