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Think Like a Futurist

Think Like a Futurist Know What Changes, What Doesn't, and What's Next

  • Author:
  • Publisher: Jossey-Bass
  • ISBN: 9781118147825
  • Published In: September 2012
  • Format: Hardback , 272 pages
  • Jurisdiction: International ? Disclaimer:
    Countri(es) stated herein are used as reference only
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Push past resistance to discover and own new business territories

 

Think Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects today’s pressures with tomorrow’s realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as  industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon. 

Think Like a Futurist explores such questions as: Where will new markets emerge over the next 5-10-25 years? What will be the big issues of the day? How will lifestyle, social mores, and policy adapt? And what role do we play in that future?

 

  • Offers a clear framework for thinking like a futurist, and direction for how to integrate it in high-pressure corporate environments
  • Explains how the social, economic, and environmental crises of our time spring from just four constant and predictable forces
  • Reveals the three dramatic disruptions on the horizon that should be a part of every strategic conversation
  • Written by Cecily Sommers the Founder and President of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and non-profit.

Filled with tools and models for a new world, this book should be required reading for strategists and innovators across disciplines. 

Introduction ix

Part One: Know—The Four Forces of Change 1

1 The Four Forces of Change 3

2 Resources 11

3 Technology 21

4 Demographics 33

5 Governance 47

Part Two: New—The Zone of Discovery 63

6 Higher Learning 69

7 Phase I: Define 77

8 Phase II: Discover 87

9 Phase III: Distill 97

10 Who Are You? 107

11 Where Are You Going? 145

Part Three: DO—The 5 Percent Rule 175

12 The 5 Percent Rule 177

13 Tinkering: The Genesis of General Mills’s Idea Greenhouse 181

Conclusion 213

Part Four: What’s Next Toolkit 219

The Futurist’s Mind-set 221

Overcoming Resistance to Change 227

Notes 239

Acknowledgments 245

About the Author 247

Index 249

Cecily Sommers is the founder and president of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and the non-profit sector. A global trends analyst and popular speaker, she helps organizations understand and prepare for emerging technologies, markets, and ideas. She lives in Minneapolis, Minnesota.

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