Trade Mark Use

Provides concise, analytical coverage of all aspects of trade mark use

Logically divided into areas of modern practice

This central aspect of trade mark law and practice has never before received such focused treatment

Written by an accomplished team of both practitioners and academics, it provides valuable insights into practice while giving succinct analysis of case law in the light of legal principles

Exposes new angles on what is currently one of trade mark law's most topical areas

"Use" is a concept which is fundamental to modern trade mark law, within the European Union, the US and elsewhere. The use concept is ubiquitous, since it must be understood before even basic issues of registrability, infringement and validity can be resolved.

This book analyses the concept of "use" in trade mark law by tracing it at every stage of a trade mark's lifecycle. Topics covered include The Concept of Use, Registration, Exploitation, Infringement, and Death of a Trademark. It focuses primarily on European trade mark law, but also examines key aspects of US and international law.

It is an invaluable information source if you or your client: (i) want to register a trade mark; (ii) are accused of infringing it; (iii) want to prove that, through use, the mark is entitled to remain on the register; (iv) want to make money from using the mark and (v) want to argue that another person's mark should not remain registered.

Readership: Practitioners specialising in trade mark law or intellectual property more generally (including trade mark and patent attorneys); academics and students interested in intellectual property; reference libraries; trade mark examiners and hearing officers.