Trademarks and Social Media: Towards Algorithmic Justice

Name: Trademarks and Social Media: Towards Algorithmic Justice
Brand: Edward Elgar Publishing
SKU: 9781783479535
Price: 1714.96 HKD
Availability: InStock
Author: Danny Friedman
ISBN: 9781783479535

By Danny Friedman

Edward Elgar Publishing September 2015

Specifications

ISBN-13: 9781783479535
Publisher: Edward Elgar Publishing
Publication: September 2015
Format: Hardback , 416 pages
Jurisdiction: International ? Countri(es) for reference only

Details

Legal conflicts between trademark holders, social media providers and internet users have become manifest in light of wide scale, unauthorised use of the trademark logo on social media in recent decades. Arguing for the protection of the trademark logo against unauthorised use in a commercial environment, this book explores why protection enforcement should be made automatic. A number of issues are discussed including the scalability of litigation on a case-by-case basis, and whether safe harbour provisions for online service providers should be substituted for strict liability.

1. Introduction
2. Stage of the Legal Conflict
3. Protagonists of the Legal Conflict
4. Analysis of the Legal Conflict
5. Trademark Infringement and its Defences
6. Trademark Dilution and its Defences
7. Intermediary Liability
8. Moral Right of Integrity
9. Implementation of a Paradigm Shift
10. Conclusions
Bibliography
Index