Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders

Name: Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders
Brand: Springer-Verlag
SKU: 9783030540333
Price: 1595.00 HKD
Availability: InStock
Author: Deli Yang
ISBN: 9783030540333

By Deli Yang

Springer-Verlag April 2021

Specifications

ISBN-13: 9783030540333
Publisher: Springer-Verlag
Publication: April 2021
Format: Hardback
Jurisdiction: Switzerland ? Countri(es) for reference only

Details

This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.

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