Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders

Intellectual Property / Patent / Copyright

Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders

By Deli Yang
Springer-Verlag April 2021

Specifications

ISBN-13
9783030540333
Publisher
Springer-Verlag
Publication
April 2021
Format
Hardback
Jurisdiction
Switzerland ? Countri(es) for reference only

Details

This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes and trademarked sport brands. Readers will gain an understanding of the significance of IP to corporate success in the increasingly globalized world. With updated knowledge on deriving value from IP, this book will provide insights for practitioners to deal with cross-border issues of IP, and for scholars across disciplines to advance studies of cross-border issues and conflicts in IP.

HKD 1,595.00

Inclusive of HK delivery

Ready to ship
Delivery Time: around 4-5 weeks
Extra 10 working days if shipping address outside Hong Kong
  • Free HK shipping over HK$1,000
  • International shipping to 35+ countries
Order Form
Save

Recommended

You may also be interested in these books:

More titles from Intellectual Property / Patent / Copyright

View all
The Moral Rights of Authors and Artists: From the Birth of Copyright to the Age of Artificial Intelligence 2nd Edition
Oxford University Press

The Moral Rights of Authors and Artists: From the Birth of Copyright to the Age of Artificial Intelligence 2nd Edition

Mira T. Sundara Rajan
HKD 1,670.83
International Copyright and Neighbouring Rights: The Berne Convention and Beyond, 3rd Edition
Oxford University Press

International Copyright and Neighbouring Rights: The Berne Convention and Beyond, 3rd Edition

Sam Ricketson; Jane C. Ginsburg
HKD 4,728.75
EU Intellectual Property Law And Policy 2nd Edition
Edward Elgar Publishing

EU Intellectual Property Law And Policy 2nd Edition

Catherine Seville
The Secret Life of Copyright Intellectual Property and Inequality in the Age of AI
Cambridge University Press

The Secret Life of Copyright Intellectual Property and Inequality in the Age of AI

John Tehranian
HKD 339.50
Data Protection Toolkit, 2nd Edition
Law Society Publishing

Data Protection Toolkit, 2nd Edition

Alison Matthews
HKD 1,071.85
Copyright, Property and the Social Contract: The Reconceptualisation of Copyright
Springer-Verlag

Copyright, Property and the Social Contract: The Reconceptualisation of Copyright

John Gilchrist; Brian Fitzgerald
HKD 1,861.00