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Understanding Companies and Markets

Understanding Companies and Markets

Understanding Companies and Markets A Strategic Approach

Author: Bryan Lowes; Christopher Pass; Stuart Sanderson
Publisher: John Wiley & Sons
ISBN: 9780631190998
Published In: July 1994
Format: Paperback , 320 pages
Jurisdiction: International or US ? Disclaimer:
Countri(es) stated herein are used as reference only

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This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.

Introduction. 1. Business Strategy: An Overview. 2. Industrial Economics: An Overview. 3. Company Objectives. 4. Company Management and Organisation. 5. Horizontal Expansion. 6. Vertical Expansion. 7. Conglomerate Expansion. 8. A Framework for Analyzing Markets and Competitiveness. 9. Costs. 10. Prices. 11. Product Differentiation. 12. Market Entry and Exit. 13. Multinational Companies. 14. Market Performance and Public Policy. Index.

Bryan Lowes is Lecturer in Managerial Economics, Christopher L. Pass is Lecturer in Management Economics and Stuart M. Sanderson is Senior Lecturer in Business Policy all at the Management Centre, University of Bradford, UK.

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