Acknowledgements.
Introduction.
Chapter 1: Much More than Just a Website: How Online Games, Cartoons, Apps, Infographics and More Can Boost Your Business.
1. The Color Of Money – A Small Bank Makes A Large Impression With A Colorful Campaign.
2. A Website Showcases a Sense of Touch — Strong Navigation and Ease-of-use for an Online Showroom.
3. Augmenting the Reality of Mobile Advertising – Sharing Brand Information Visually over Mobile Devices Through Apps.
4. Celebrating creativity with a killer smile – Creating a viral marketing effect with an online game.
5. Putting The “self'; In Self Portrait – Finding The Right Photo To Express A Personal Brand.
6. Luxury Property shown in many different lights – Focusing on stunning imagery to sell luxury.
7. How many ways can you destroy your printer? – Going viral with a YouTube video contest that Plays Upon Customer Frustrations.
8. Making a Legal Case for Insider Jokes – Using Cartoons to Market to Your Target Audience.
9. Changing the script on scriptwriting -- Organizing a virtual community around an event to maximize participation.
10. When is a Cup of Tea More Than Just Another Cup? – Stunning Photography on a Website Differentiates a Product.
11. Just the facts ma’m -- Creating an interactive online quiz attracts a target audience with a deeper level of engagement than standard content.
12. Getting a Leg Up on the Competition – Gaining media visibility for an arcane industry online, through puns and fun on your website.
13. Building an Appealing Design – Presenting Your Process in Your Website Showcases a Competitive Advantage for an Architectural Firm.
14. A Visual Marketing Firm Uses Optical Illusions To See Things Differently – Showing Prospects What You Are Capable Of In Multimedia.
15. Breaking Through the Grey Noise – Using a Flash-based presentation to generate leads, that also serves as a leave-behind piece.
16. Delivering a Unique Marketing Campaign – Combining staged marketing events with video and social media.
17. Finding Your Identity -- Standing out from the crowd with a website that lets your personality show through.
18. A Renaissance for Today -- Creating a forward-looking logo that reflects the past.
19. Good service is earned – Making a brand statement and creating viral content through infographics.
20. Design to Put Your Best Foot Forward – Using sharp detailed close-up photography to demonstrate business capabilities on the Web.
21. A Reflection of Style – Incorporating Your Business Style Into Your Logo.
22. The Right Way to Start a Charity Today—Using Facebook and blogs to build a community around a good cause.
23. Education Can Be Creative – Formatting the Standard “10 Tips” Article to convey professionalism and authority.
24. Dressing Down for Success – Appealing to Consumers with a Personal Video Demystifies a Confusing Subject, Builds Trust.
25. A Legal Holiday – Using electronic greeting cards to Position a Firm in a Serious Industry as Friendly.
26. A Picture Speaks a Thousand Words – Creating a Visual Interpretation of What You Do in an Industry Known for Facts and Figures.
27. Taking the Chill Out of A Ski Website – Creating an Interactive Feature to Differentiate Your Site.
28. Traversing from Print to Mobile – Creating a mobile app version of print, for those with a foot in the mobile world.
29. Promoting logos with a guess-that-logo contest – Tying in a contest with email marketing to increase client engagement.
30. Marketing to Parents - Tailoring a website's look to reinforce your target niche.
31. Leading by Example – Using Stock Images in a Downloadable Tips Sheet to Demonstrate That Marketing
