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Walmart

Walmart Key Insights and Practical Lessons from the World's Largest Retailer

Author: Ardi Kolah
Publisher: Kogan Page
ISBN: 9780749462734
Published In: April 2012
Format: Paperback , 240 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Walmart examines the world's largest retailer, detailing both its successes and failures and the implications for other retailers, suppliers and customers. Key themes include: multichannel, private label, marketing, pricing (EDLP), expansion and store format innovation.

Walmart, the biggest retailer on earth, has a truly global influence that touches consumers and businesses around the world every day. Rapidly expanding into emerging markets, Walmart is a tough competitor for retailers and a vital customer for manufacturers as well as a source of best practice in a number of retail disciplines such as procurement, logistics, systems and store format innovation. Walmart offers a comprehensive insight into how the retailer emerged from its humble roots in rural Arkansas to become a global retailing phenomenon. It's a period of change for the world's largest retailermarking the first time in the company's history that it operated more stores internationally than in the US, a clear indication of where future growth opportunities lie. As Walmart approaches its 50th anniversary, Berg and Roberts offeran objective analysis of the company's global impact on competitors, suppliers and consumers and, crucially, how it will reposition itself for the next 50 years of growth

Natalie Berg has spent years working alongside major retailers and vendors as they seek to better compete with, or partner with, Walmart. A regular retail commentator for UK and global media, her main expertise lies in areas such as private label, merchandising, pricing and shopper-centricity. Natalie is currently Global Research Director at Planet Retail.

Bryan Roberts has spent over ten years as a Walmart analyst and has gained a great understanding of Walmart's strategies, objectives and achievements. An expert in retail research and insights and a frequent commentator on retail issues for the global media, Bryan also lectures in retail management as a Visiting Fellow at the University of Surrey. Bryan is Director of Retail Insights at Kantar Retail.