Web Marketing All-in-One Desk Reference For Dummies
Look inside TOC Index

Web Marketing All-in-One Desk Reference For Dummies

Edited by John Arnold · Ian Lurie · Marty Dickinson · Elizabeth Marsten · Michael Becker
John Wiley & Sons March 2009

Specifications

ISBN-13
9780470413982
Publisher
John Wiley & Sons
Publication
March 2009
Format
Paperback , 936 pages
Jurisdiction
International ? Countri(es) for reference only

Details

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

  • Establishing a Web Presence
  • Search Engine Optimization
  • Web Analytics
  • E-Mail Marketing
  • Blogging and Podcasting
  • Social Media Marketing
  • Online Advertising & Pay-Per-Click
  • Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

  • Maximizing Internet potential for your business and ranking high in searches
  • Tracking how your ads, pages, and products perform
  • Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
  • Creating a blog or podcast that helps you connect with clients
  • Using social media outlets including StumbleUpon, Facebook, and Twitter
  • Leveraging mobile technology
  • Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Table of Contents

Introduction.

Book I: Web Presence.

Chapter 1: Internet Business Basics.

Chapter 2: Making Money Online.

Chapter 3: Designing to Sell.

Chapter 4: Creating and Connecting Multiple Web Sites.

Chapter 5: Creating Exceptional Copy That Sells.

Chapter 6: Encouraging Communication.

Chapter 7: Getting Help with Your Web Presence.

Book II: Search Engine Optimization.

Chapter 1: Getting Ready for SEO.

Chapter 2: Choosing the Right Keywords.

Chapter 3: Eliminating Search Engine Roadblocks.

Chapter 4: Making Search Engines Love Your Site.

Chapter 5: Understanding Blended Search.

Chapter 6: Writing Great Copy for Search Engines (And Readers!)

Chapter 7: Building Link Love.

Chapter 8: Analyzing Your Results.

Chapter 9: Hiring an SEO Professional.

Book III: Web Analytics.

Chapter 1: Setting Your Conversion Goals.

Chapter 2: Tracking Traffi c Volumes.

Chapter 3: Measuring Your Best Referrers.

Chapter 4: Measuring Visit Quality.

Chapter 5: Using Conversion Goals.

Chapter 6: Using Goal Funnels.

Book IV: Online Advertising and Pay Per Click.

Chapter 1: Grasping PPC Methods.

Chapter 2: Combining PPC and Search Engines.

Chapter 3: Making Keyword Lists That Sell.

Chapter 4: Writing Ads That Earn Clicks and Pay You Back.

Chapter 5: Budgeting and Bidding on Keywords.

Chapter 6: Legally Speaking: PPC and the Law.

Chapter 7: Using Tools, Tips, and Tricks of the Trade.

Book V: E-Mail Marketing.

Chapter 1: Adding E-Mail to a Web Marketing Strategy.

Chapter 2: Becoming a Trusted Sender.

Chapter 3: Building a Quality E-Mail List.

Chapter 4: Constructing an Effective Marketing E-Mail.

Chapter 5: Making Your E-Mail Content Valuable.

Chapter 6: Tracking Your E-Mail Campaign Results.

Chapter 7: Maximizing E-Mail Deliverability.

Book VI: Blogging and Podcasting.

Chapter 1: Picking Your Blog Topic.

Chapter 2: Getting Yer Blog On.

Chapter 3: Writing Like a Blogger.

Chapter 4:Tracking Other Blogs.

Chapter 5: Getting Involved on Other Blogs.

Chapter 6: Promoting Your Posts.

Chapter 7: Introducing Podcasting.

Book VII: Social Media Marketing.

Chapter 1: Understanding Social Media.

Chapter 2: Creating Your Social Media Desktop.

Chapter 3: Creating Your Social Media Plan.

Chapter 4: Navigating Top Social Media Sites.

Chapter 5: Building Your Network.

Chapter 6: Creating a Winning Social Media Campaign.

Book VIII: Mobile Marketing.

Chapter 1: Getting Started with Mobile Marketing.

Chapter 2: Planning a Mobile Marketing Campaign.

Chapter 3: Running Mobile Communication Campaigns.

Chapter 4: Launching a Mobile Advertising Campaign.

Chapter 5: Delivering Valuable Mobile Content.

Chapter 6: Getting Paid for Your Mobile Marketing Efforts.

Chapter 7: Tracking a Mobile Marketing Campaign.

Index.

About the Author

John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.

Out of stock
This title is currently unavailable for purchase.
New Edition is available now !
  • Free HK shipping over HK$1,000
  • International shipping to 35+ countries
Save