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Web Marketing All-in-One Desk Reference For Dummies

Web Marketing All-in-One Desk Reference For Dummies

Author: John Arnold; Ian Lurie; Marty Dickinson; Elizabeth Marsten; Michael Becker
Publisher: John Wiley & Sons
ISBN: 9780470413982
Published In: March 2009
Format: Paperback , 936 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Contents
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Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

Establishing a Web Presence
Search Engine Optimization
Web Analytics
E-Mail Marketing
Blogging and Podcasting
Social Media Marketing
Online Advertising & Pay-Per-Click
Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

Maximizing Internet potential for your business and ranking high in searches
Tracking how your ads, pages, and products perform
Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
Creating a blog or podcast that helps you connect with clients
Using social media outlets including StumbleUpon, Facebook, and Twitter
Leveraging mobile technology
Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Introduction.

Book I: Web Presence.

Chapter 1: Internet Business Basics.

Chapter 2: Making Money Online.

Chapter 3: Designing to Sell.

Chapter 4: Creating and Connecting Multiple Web Sites.

Chapter 5: Creating Exceptional Copy That Sells.

Chapter 6: Encouraging Communication.

Chapter 7: Getting Help with Your Web Presence.

Book II: Search Engine Optimization.

Chapter 1: Getting Ready for SEO.

Chapter 2: Choosing the Right Keywords.

Chapter 3: Eliminating Search Engine Roadblocks.

Chapter 4: Making Search Engines Love Your Site.

Chapter 5: Understanding Blended Search.

Chapter 6: Writing Great Copy for Search Engines (And Readers!)

Chapter 7: Building Link Love.

Chapter 8: Analyzing Your Results.

Chapter 9: Hiring an SEO Professional.

Book III: Web Analytics.

Chapter 1: Setting Your Conversion Goals.

Chapter 2: Tracking Traffi c Volumes.

Chapter 3: Measuring Your Best Referrers.

Chapter 4: Measuring Visit Quality.

Chapter 5: Using Conversion Goals.

Chapter 6: Using Goal Funnels.

Book IV: Online Advertising and Pay Per Click.

Chapter 1: Grasping PPC Methods.

Chapter 2: Combining PPC and Search Engines.

Chapter 3: Making Keyword Lists That Sell.

Chapter 4: Writing Ads That Earn Clicks and Pay You Back.

Chapter 5: Budgeting and Bidding on Keywords.

Chapter 6: Legally Speaking: PPC and the Law.

Chapter 7: Using Tools, Tips, and Tricks of the Trade.

Book V: E-Mail Marketing.

Chapter 1: Adding E-Mail to a Web Marketing Strategy.

Chapter 2: Becoming a Trusted Sender.

Chapter 3: Building a Quality E-Mail List.

Chapter 4: Constructing an Effective Marketing E-Mail.

Chapter 5: Making Your E-Mail Content Valuable.

Chapter 6: Tracking Your E-Mail Campaign Results.

Chapter 7: Maximizing E-Mail Deliverability.

Book VI: Blogging and Podcasting.

Chapter 1: Picking Your Blog Topic.

Chapter 2: Getting Yer Blog On.

Chapter 3: Writing Like a Blogger.

Chapter 4:Tracking Other Blogs.

Chapter 5: Getting Involved on Other Blogs.

Chapter 6: Promoting Your Posts.

Chapter 7: Introducing Podcasting.

Book VII: Social Media Marketing.

Chapter 1: Understanding Social Media.

Chapter 2: Creating Your Social Media Desktop.

Chapter 3: Creating Your Social Media Plan.

Chapter 4: Navigating Top Social Media Sites.

Chapter 5: Building Your Network.

Chapter 6: Creating a Winning Social Media Campaign.

Book VIII: Mobile Marketing.

Chapter 1: Getting Started with Mobile Marketing.

Chapter 2: Planning a Mobile Marketing Campaign.

Chapter 3: Running Mobile Communication Campaigns.

Chapter 4: Launching a Mobile Advertising Campaign.

Chapter 5: Delivering Valuable Mobile Content.

Chapter 6: Getting Paid for Your Mobile Marketing Efforts.

Chapter 7: Tracking a Mobile Marketing Campaign.

Index.

John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.