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What Makes Business Rock

What Makes Business Rock Building the World s Largest Global Networks

Author: Bill Roedy; Wyclef Jean
Publisher: John Wiley & Sons
ISBN: 9781118004760
Published In: April 2011
Format: Hardback , 320 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Global business lessons from Bill Roedy, the man who built the world's largest entertainment network

What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.

It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.

An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms
Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland
A business book masquerading as the memoir of one of the most important people in the music industry

Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.

Foreword.

Preface.

Chapter One Born in the U.S.A.

Chapter Two Survivor.

Chapter Three Money for Nothing.

Chapter Four Mo’ Money Mo’ Problems.

Chapter Five Get the Party Started.

Chapter Six We Will Rock You/We Are the Champions.

Chapter Seven How to Save a Life.

Chapter Eight Where Do We Go from Here?

Chapter Nine The Beginning Is the End Is the Beginning.

Acknowledgments.

Index.

Bill Roedy was chairman and chief executive of MTV Networks International. In this role, he ran all of MTV Networks' global multimedia operations for the brands MTV: including Music Television, Nickelodeon, VH-1, VIVA, TMF: The Music Factory, Game One, Comedy Central, and Paramount Comedy. He also has received numerous honors for his corporate and personal contributions to a range of humanitarian causes.

David Fisher has worked on seventeen New York Times bestsellers, including his most recent book, No One Would Listen with whistleblower Harry Markopolos (Wiley).