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When the Headline Is You

When the Headline Is You An Insider's Guide to Handling the Media

Author: Jeff Ansell with Jeffrey Leeson
Publisher: Jossey-Bass
ISBN: 9780470543948
Published In: October 2010
Format: Hardback , 256 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Proven strategies for managing all types of media encounters!

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:

A behind-the-scenes look at how news is made
Complete guidelines to creating compelling messages
Specific messaging formulae for building trust when the news is bad
Step-by-step strategies for managing hostile or relentless questions
Insider tips on how to identify and handle misleading questions

An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

Foreword.

Introduction.

1 What Is News?

2 You Are the Story.

3 How to Admit Bad News.

4 Crafting Compelling Messages.

5 Delivering Your Message.

6 When the Going Gets Tough.

7 Twenty What-Ifs.

Appendix: Media Messaging Toolkit.

Notes.

Acknowledgments.

The Authors.

Index.

Jeff Ansell is a media and crisis communications consultant who has created a unique process for Fortune 500 companies to manage high-profile issues, including the Erin Brockovich case. As founder and principal of the consulting firm Jeff Ansell & Associates, Jeff's journalism experience gives him the ability to instinctively react to his clients' most difficult situations. Thousands of executives and communications professionals worldwide have been coached in Jeff's process.

Jeffrey Leeson is a professional writer and editor. He has edited dozens of business books and coauthored Leading a Learning Revolution (Pfeiffer, 2008). He can be reached at [email protected]