Winning Gifts: Make Your Donors Feel Like Winners
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Winning Gifts Make Your Donors Feel Like Winners

By Thomas D. Wilson
John Wiley & Sons December 2007

Specifications

ISBN-13
9780470128343
Publisher
John Wiley & Sons
Publication
December 2007
Format
Hardback , 336 pages
Jurisdiction
International or US ? Countri(es) for reference only

Details

The secret to getting gifts and making donors feel like winners.

Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company.  


Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.

Table of Contents

Preface.

Acknowledgment.

About the Author.

Part I: A Winning Gift for Your Donor.

Chapter 1. People Centered Fundraising.

Chapter 2. Donor Values.

Chapter 3. Listen.

Part II: Seek Winning Gifts For Your Organization.

Chapter 4. Make Your Case.

Chapter 5. The Win-Win Ask.

Chapter 6. After Winning the Gift.

Coda - The Summary Review.

Postlude.

Appendixes.

Index.

About the Author

Thomas D. Wilson is the Vice President and Western Regional Manager for Campbell & Company, a national consulting firm offering nonprofit organizations counsel in advancement planning, fundraising, marketing communications, and executive search. Tom's career in fundraising spans more than a quarter century and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board and staff training.

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