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Writing Securities Research: A Best Practice Guide, 2nd Edition

Writing Securities Research A Best Practice Guide, 2nd Edition

  • Author:
  • Publisher: John Wiley & Sons
  • ISBN: 9780470826027
  • Published In: September 2010
  • Format: Hardback , 192 pages
  • Jurisdiction: International ? Disclaimer:
    Countri(es) stated herein are used as reference only
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  • Contents 
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The book highlights the major risks that securities analysts (and other securities professionals) face. The various laws, rules and regulations that securities analysts are subject to are broadly split into three categories: research-specific rules and regulations; market-wide laws; and society-wide laws and customs. The risks that arise out of these various levels of rules and regulations, insofar as research analysts and other securities professionals are concerned, include conflicts of interest, fair distribution/front-running of research, insider trading, spreading of rumours, not highlighting investment risks (including corporate governance issues), as well as defamation and copyright issues.

We see that if an analyst puts a company in play, a regulator would instantly assume that the analyst is trading on inside information (especially if the information turns out to be true) or is spreading a rumour (especially if it turns out to be false). However, we also see that there is a third option – that the analyst might just have come to his or her conclusion through some good research based on verifiable facts and reasonable assumptions.

Definitions of research from around the world are examined. After all, research is generally defined by its content, not by the author's job description. As such, non-Research securities professionals such as brokers and marketers of research as well as investors, journalists and even bloggers and twitterers need to understand what constitutes “research” so that they don't fall into the regulators' purview.

As regards the risks to investment views that analysts need to highlight to their investors, the book not only examines economic and financial risks but also examines corporate governance issues such as executive compensation, equal treatment of shareholders, related-party transactions and risk management.

To demonstrate the risks that analysts, securities professionals and investors face, the book draws on many cases and examples from around the world, including many from the global financial crisis of 2007-2009. From these cases we see how penalties for those involved in the securities markets have become more serious over the years. They range from fines to imprisonment, and even to execution in some markets. To give a light-hearted angle, many of these cases are accompanied by “Alex” cartoons.

 

 

Press Release

September 16, 2010
Writing Securities Research: A Best-Practice Guide, 2nd Edition
 
 

Books that help analysts and investors understand securities analysis and valuation abound. By examining real cases from around the world including many related to the financial crisis, Jeremy Bolland’s unique and timely new release, “Writing Securities Research: A Best Practice Guide, 2nd Edition” (ISBN: 978-0-470-82602-7 ) identifies the risks that anyone who writes about, recommends or invests in stocks and bonds face – wherever in the world they operate. These risks include topics such as conflicts of interest, unfair distribution, front-running, insider trading, spreading rumors, defamation, copyright, not justifying recommendations, and not highlighting investment risks.

Bolland rightly concludes that investing in securities is not just about analyzing numbers – it is also about assessing people. The book crucially includes case studies on corporate governance issues such as social responsibility, unfair treatment of minority shareholders, executive remuneration, independent non-executive directors, and risk management.

Dr. Mark Mobius, Executive Chairman of Templeton Asset Management, says the book is not just a comprehensive guide for analysts, but that it should also be compulsory reading for research managers, compliance officers, editors, securities lawyers, securities regulators and students of investment and finance.

Emma Pegler, Global Head of Research Control at HSBC, says that Jeremy Bolland has done what no-one had thought of doing before by pulling together the rules and examples where firms and individuals fell foul of those rules. She adds that this best-practice guide can be used by the green and the seasoned in any jurisdiction.

recommendations and risk assessment.

Conflicts of interest.

Writing in general.

Acknowledgments.

Abbreviations Used in This Book.

Chapter 1: Principles of Research.

Key points.

Definition and supervision of research.

Supervision and control of research.

Marketing research to the U.S. by foreign broker-dealers.

Stock-picking tips.

Continuing education.

Cheating in tests.

The realm of research.

Ambit of securities regulations (bonds).

Ambit of securities research regulations (equity and credit research analysts).

Ambit of securities regulations (swaps and other derivatives).

Ambit of securities research regulations (marketers of research, including hedge fund research).

Ambit of securities research regulations (analysts as experts on sales desks).

Ambit of securities research regulations (stock-tipping bloggers).

Ambit of securities research regulations (media commentators).

Minimizing approval and publishing risks.

Honesty and fair treatment of clients.

Common securities-related violations cited by the SEC and FINRA of the U.S.

Regulations tightening up around the world (Hong Kong).

Regulations tightening up around the world (China).

Regulations tightening up around the world (Japan).

Front-running and selective distribution of research.

Front-running and selective distribution of research (huddles).

Front-running of research.

Selective distribution of research.

Selective distribution of research (fact-checking).

Selective distribution of research (greater conviction of view).

Insider dealing and selective disclosure.

Use/dissemination of price-sensitive information (general).

Use/dissemination of price-sensitive information (U.S.)

Use/dissemination of price-sensitive information (U.K.)

Use/dissemination of price-sensitive information (Hong Kong).

Use/dissemination of price-sensitive information (serial insider trading).

Use/dissemination of price-sensitive information (pillow talk).

Use/dissemination of price-sensitive information (economists).

Specific requests and proprietary information.

Definition of publishing.

Unfair portrayal of past recommendations.

Performance of past recommendations.

Conflicts of interest and disclosure of interests.

Catering to investors with specific investment criteria.

Shari'ah law implications for securities research analysts (stocks).

Shari'ah law implications for securities research analysts (bonds).

The virtues of a vice portfolio.

Analyst surveys.

Playing the voting "game".

Sourcing information.

Acknowledging the source.

Gathering confidential information.

Receiving confidential information.

Rumors, speculation and M&A.

Identifying M&A candidates (putting companies into play).

Short selling by hedge funds (abusive rumor-mongering).

Defamation—libel and slander.

Defamation.

Intellectual property—copyright and plagiarism.

Intellectual property.

Research integrity and consistency.

The problem.

Disgruntled clients.

The principles.

…be consistent or explain apparent inconsistencies.

Sector/country weightings and universes.

Consistency of views.

Top picks (research requirements).

Consistency of views.

Technical analysis.

Useful qualifications (technical analysis).

Coverage universe—initiations, terminations and transfers.

Accountability principles.

Initiation of coverage.

Transfer or re-initiation of coverage.

Co-authorship liability.

Termination of coverage.

"Under review".

Publishing new research.

No recommendation?

No recommendations.

Chapter 2: Reasonable Basis, Valuations and Risk.

Key points.

Consistency of recommendations.

Explanation for inconsistencies.

Following the market.

Valuation support.

Forensic analysis of accounts.

Channel-stuffing and other activities.

Cross-industry antitrust issues.

Disclosures and notes.

Pro-forma accounting and use of selective data.

Reasonableness of valuations.

Highlight valuation changes.

The appropriate valuation methodology.

Unrealistic expectations or questionable bases for valuation.

Excessive valuations.

Highlighting risks and volatility.

Appropriateness of sell ratings.

Short-selling by hedge funds (pushing the envelope?)

Management’s reaction to negative research (legal action).

Management’s reaction to negative research (restricting information).

Mis-selling and not highlighting risks.

Highlighting investment risks (credit crisis of 2007/08, U.S.)

Highlighting investment risks (credit crisis of 2007/08, global).

Highlighting investment risks (general).

Evaluating risks and catalysts.

Catalysts and consensus.

Market liquidity and contagion risks.

Foreign exchange and interest rate risks.

Currency risks.

Earnings risks.

Brand theft risk.

Brand theft.

Brand usurping.

Cashflow and liquidity risks.

Valuation risks.

Modeling and miscalculation risks.

Modeling risks.

Mispricing risks.

Information risk.

M&A risks.

Corporate governance risks.

Gauging corporate governance risks.

Social responsibility.

Corporate governance (social responsibility—rankings).

Durability of brand names.

Corporate governance (social responsibility—the mass-consumer market).

Corporate governance (social responsibility—corporate governance excellence).

Executive remuneration.

Corporate governance (executive remuneration).

Corporate governance (executive remuneration—disclosures).

Executive insider trading.

Corporate governance (executive insider trading).

Equal treatment of shareholders.

Corporate governance (equal treatment of shareholders).

Corporate governance (related-party transactions).

Corporate governance (equal treatment of shareholders—related-party transactions).

Corporate governance (vote manipulation).

Corporate governance (independent non-executive directors).

National interest.

Corporate governance (national interest).

Corporate governance (national interest—strategic industries).

Corporate governance (national interest—sovereign wealth funds).

Risk management.

Corporate governance (false statements by issuers).

Corporate governance (risk management and rogue traders).

Corporate governance (transparency of operations).

Ponzi schemes.

Corporate governance (risk management and money-laundering, bribery and corruption).

Credit rating risks.

Analyzing risk (credit rating agencies).

Due diligence by investment bankers.

Due diligence (failures).

Chapter 3: Independence of Research and Conflicts of Interest.

Key points.

Summary.

Separating research and banking.

Conflicts of interest (global settlements).

Conflicts of interest (collateralized debt obligations).

Conflicts of interest (auction-rate securities).

Managing contacts between analysts and bankers.

Disclosures of interests and relationships.

Conflicts of interest (private trading contrary to recommendations).

Analyst certification.

Conflicts of interest (disclosures).

Writing research on banking clients.

Conflicts of interest (watch lists).

Conflicts of interest (managing apparent conflicts).

"Pre-deal" research.

Conflicts of interest (pre-deal research).

Influencing of analysts by issuers.

Conflicts of interest (bribes).

Conflicts of interest (favors).

Conflicts of interest (issuers guiding analysts).

Conflicts of interest (employment).

Independent research firms.

Alleged conflicts of interest (independent research firms).

Paying for sell-side research.

Transparency in paying for research (inappropriate payments).

Paying for credit ratings.

Chapter 4: Non-research: E-mails, Blogs and Internal Communications.

Key points.

Approval of e-mail and media appearances.

Objective commentary on non-rated companies.

E-mails.

E-mails as research.

Retention of e-mails.

"Internal Use Only".

Chapter 5: General Writing, Editing and Publishing Considerations.

Key points.

Introduction.

Getting the message across.

Headlines and covers.

Standards of taste.

Bullets, key points and executive summaries.

Publishing and distribution.

Writing the text.

Writing rules.

Use the right word.

Vocabulary for attributing forward-looking comments (using "will").

Measurements and direction/degree of movement.

Vocabulary for describing movement and performance.

Words to avoid or use carefully.

Bullshit Bingo (vocabulary and phrases).

Clarity of communication.

Clarity, consistency, conformity and continuity.

Be consistent or explain inconsistencies.

Editorial departments and style guides.

Translations into different languages.

Mistranslations.

Publishing independent yet integrated reports.

Sensitivity to politics and religion.

Sensitivity to politics and religion.

Correcting errors.

Courses of corrective action.

Materiality of the error.

Publishing of out-of-date story.

Retractions.

Helping the reader.

Index.

Since writing the first edition of Writing Securities Research: A Best Practice Guide, Jeremy Bolland has been invited regularly to address CFA societies on the risks that their members face as chartered financial analysts. He has also addressed audiences of regulators, lawyers, and law students on the subject.
Jeremy has over 25 years of experience in the world of investments, and has worked in London, Tokyo, and Hong Kong. For the past 16 years he has worked in securities research at global investment banks, including a five-year stint at Morgan Stanley, five years as a director at ING/ING Barings, and most recently five years at HSBC where his final role was Head of Training for Global Research. Jeremy has been a qualified supervisory analyst (SA) since 1997, and as such is authorized to approve securities research for U.S. distribution.
Before entering the securities industry, Jeremy was marketing director and company secretary for a property development company that undertook industrial and commercial projects throughout the U.K. as tax-shelter investments for corporates and high net worth individuals.
Jeremy is also the author of A Guide to Investment in Enterprise Zones (Longman, 1988, 2nd ed. 1990).
Jeremy Bolland grew up in Malaysia, holds an honors degree in Classics from King's College, London University, and studied Chinese at SOAS and Beijing Normal University.

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