Accounting: A Smart Approach, 2nd Edition

• Take the Smart approach - the integrated case study at the heart of the book brings accounting to life, engaging students and clearly demonstrating the relevance of accounting in a business context.

New to this edition

• New coverage of corporate governance, ethics, and sustainability informs students of the topical issues surrounding accountancy for business, such as environmental responsibility.
• End of chapter questions include true or false questions, practice questions, and advanced questions, giving students ample options for testing their knowledge.
• Updated end of part case studies complement the Smart case study, providing examples of accountancy in practice.
• A greater range of further reading enables students to enhance their knowledge of the subject, pointing them to professional journals and academic articles.
• Two additional chapters online introduce readers to the basic principles of double-entry bookkeeping from a non accounting perspective.
• QR codes integrating the wealth of online materials and activities with the print chapters

Engaging and lively, clear and practical, Accounting: a Smart Approach 2e brings accounting to life for both lecturers and students. Developed specifically with non-specialist students in mind, it addresses key questions that students might have: 

Why is accounting relevant to business? 
How does accounting help managers to understand and develop their businesses? 
How will studying accounting help me after my course?

Following the global success of the first edition, Accounting: A Smart Approach 2e continues this fresh and effective approach to accounting for non-specialists, using a running case study to help students to understand the relevance of accounting alongside their wider studies:

Sam Smart is the budding entrepreneur who forms the basis of the case study at the heart of this book. We follow Sam as he goes from starting as a sole trader , printing sports kits for local teams, to managing a global sports business. Throughout the course of the book he assesses the success of his business, finances day to day activities, makes pricing decisions, opens new branches, looks at cash flow, and facilitates planning, control, and investment. Featuring at the start of every chapter, directing students to the implications and applications of the the topic they are about to study, Sam and his business provide consistency and connection.

As we follow the case study, all the topics central to accounting are covered with clarity, imagination and relevance, giving students confidence in approaching their course and exams. Through the wealth of additional examples and self-test exercises available alongside the case study, students will not only develop an appreciation of how accounting information allows a manager to make key business decisions, but they will also acquire the skills necessary to enable them to converse with accountants, and challenge their assumptions and methodologies. 

Through the provision of integrated PowerPoint slides, a comprehensive test bank of questions and a detailed assessment guide, lecturers are provided with an invaluable package of support, which is vital when teaching large student cohorts. 

Readership: Business students taking an introductory module in accounting. Also students on degree programmes such as engineering, computing, and hospitality management taking an optional accounting module. There may also be a market at some institutions where accounting students are taught alongside business students on common first year programmes.