Accounting: A Smart Approach

• Brings accounting to life through the provision of a fully integrated running case study, which engages students, clearly demonstrating the relevance of accounting in a business context.
• Equips non-accounting students with the ability to question, analyse, and interpret information provided by accountants, through clear examples and numerous exercises.
• Provides lecturers with a complete 'off the shelf' teaching package, including fully integrated PowerPoint slides, a comprehensive question pack, and an assessment guide.
• Both shorter and cheaper than current textbooks on the market, aimed specifically at non-specialist accounting modules.

Are you looking for a fresh, innovative approach to accounting that will engage your students and truly bring the subject to life? 

Then meet Sam Smart.

In chapter one we meet Sam as he is setting up his own business and looking at the financial information needed when starting to trade. We then follow him through the textbook as the business grows to a multinational manufacturing and retailing company. We learn with Sam how to assess the success of his business, finance day to day activities, make pricing decisions, invest in product launches and new distribution channels, and control an expanding business. 
Developed specifically with non-specialist students in mind, and tested and reviewed by business students, this is the perfect textbook for your introductory accounting module. Covering all the core topics found on a typical introductory accounting module, this fully integrated case study will give students the confidence they need to successfully approach their course and exams. Combined with the wealth of additional examples and self-test exercises available, students will not only develop an appreciation of how accounting information allows a manager to make key business decisions, but they will also acquire the skills necessary to enable them to converse with accountants, and challenge their assumptions and methodologies.

Through the provision of integrated PowerPoint slides, a comprehensive question pack and a detailed assessment guide, lecturers are provided with a comprehensive and reliable package of support, which is vital when teaching large student cohorts. 

An Online Resource Centre accompanies the textbook and includes: 

For Students:
Additional questions and exercises (including questions covering higher level material)
Flashcard glossary of key terms from the book

For Lecturers:
Fully integrated and customisable PowerPoint slides
Question pack plus solutions
Assessment guide

Readership: Business students taking an introductory module in accounting. Also students on degree programmes such as engineering, computing, and hospitality management taking an optional accounting module. There may also be a market at some institutions where accounting students are taught alongside business students on common first year programmes.