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Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

Author: Bruce Kilpatrick; Pierre Kobel; Pranvera Këllezi
Publisher: Springer International
ISBN: 9783031074219
Published In: December 2022
Format: Hardback
Jurisdiction: Switzerland ? Disclaimer:
Countri(es) stated herein are used as reference only

HKD 2,925.87

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Description
Contents

Details

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data.

The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers.

In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports.

The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.

Part I: Antitrust in Data Driven Markets

International Report:

Australia

Austria

Belgium

France

Germany

Hungary

Norway

Switzerland

United Kingdom

Part II: Legal Framework for Influencers, Native Advertising and Control over the use of AI in Marketing