Building the Agile Business through Digital Transformation, 2nd Edition

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Building the Agile Business through Digital Transformation, 2nd Edition

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Achieve competitive advantage and organizational success by becoming an agile and digital-native business.

How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations?

Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed.

This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.
- Section - ONE: The digital-native organization;
- - Chapter - 01: The key forces for change;
  - Chapter - 02: How digital disrupts;
  - Chapter - 03: What’s stopping you?;
  - Chapter - 04: Defining digital transformation;
- Section - TWO: Fast;
- - Chapter - 05: Operating in the ‘ambiguity zone’;
  - Chapter - 06: Digital-native processes;
  - Chapter - 07: The agile innovation process;
  - Chapter - 08: Agile structures and resourcing;
  - Chapter - 09: Scaling agility;
- Section - THREE: Focus;
- - Chapter - 10: The role of vision and purpose;
  - Chapter - 11: Agile strategy and planning;
  - Chapter - 12: Linking strategy to execution;
- Section - FOUR: Flexibility;
- - Chapter - 13: Building the culture to move fast;
  - Chapter - 14: Agile talent;
- Section - FIVE: The transformation journey
Neil Perkin is a writer, keynote speaker and founder of Only Dead Fish, a consultancy which specialises in digital strategy, transformation and agility. Based in West Sussex, UK, he has worked with organizations including Vodafone, GSK, Samsung, the UK Government and The Financial Times, and curates the quarterly series of Firestarters thought leadership events for Google UK.

Peter Abraham is an author, practitioner and co-founder of weareCrank, which uses data to drive decision making and driving growth through the intersection of data, user experience and channel optimization. Based in Surrey, UK, he has over 20 years' experience of helping global companies define their digital strategy and build digital centres of excellence to support true agility in business.
Today, Digital Transformation and Business Agility is everyone's business. And here's your guide - clear, practical insights, practice and advice based on a wealth of experience and applied knowledge. Should be everyone's go-to.

Jo Hagger, Global Marketing Capabilities Director, Unilever