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Business and Financial Models

Business and Financial Models

Business and Financial Models

Author: Clive Marsh
Publisher: Kogan Page
ISBN: 9780749468101
Published In: March 2013
Format: Paperback , 296 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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With worked examples throughout and a range of online templates, Business and Financial Models explains the essential basics of planning, building and using business and financial models.

Financial modelling is a vital tool for business strategists and decision makers. A good business model should describe how an organization creates and delivers value. A tool for business strategy, it enables a company to experiment with different ideas and scenarios in a safe, low-risk environment, to consider what it is aiming to achieve, and to prioritize accordingly. Financial modelling involves building a financial evaluation from a more abstract business model, enabling hypotheses and scenarios to be translated into numbers. Business and Financial Models provides an accessible introduction to these essential strategic practices, with guidance on using Microsoft Excel for projection and analysis. The book takes you through the process of building your model from the initial phase of formulating questions through modelling cash flow, budgets, investment appraisal and 'dashboard' tools for monitoring performance. Business and Financial Modelsalso includes coverage of new visual thinking techniques, and how these can be incorporated into conventional business modelling.

Clive Marsh has worked for Capgemini, Ernst & Young, IBM UK, Shell and several niche consultancies, and is a member of the Chartered Banker Institute's academic team. He has a Masters Degree in Strategic Financial Management, is a Chartered Banker and Fellow of the Chartered Banker Institute, an Associate Chartered Accountant of the New Zealand Institute of Chartered Accountants and a Fellow of the Chartered Management Institute. A regular contributor to financial and business journals, Clive is the author of a number of books, including Financial Management for Non-Financial Managers

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