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The Two Minute Drill

The Two Minute Drill Lessons for Rapid Organizational Improvement from America's Greatest Game

Author: Clinton O. Longenecker; Greg Papp; Timothy C. Stansfield
Publisher: John Wiley & Sons
ISBN: 9780787994907
Published In: August 2007
Format: Hardback , 288 pages
Jurisdiction: U.S. ? Disclaimer:
Countri(es) stated herein are used as reference only

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Authors Clinton Longenecker, Greg Papp, and Timothy Stansfield reveal that all too often business organizations are defeated while the clock is still ticking. Bogged down by sluggish business practices that stifle change, they are unable to pick up the pace when necessary to score and win. The Two-Minute Drill translates football’s lessons for business leaders who want to succeed in today’s competitive marketplace. The book clearly shows what it takes to accelerate change and improvement within any type of organization.

Foreword (Marvin Lewis).

Prologue: Speed and Execution Are the Keys to Success.

1. The Two-Minute Drill Mind-Set: Eight Winning Principles Business Leaders Can Learn from the Great Game of Football.

Football Example: UT vs. Pitt, 2003.

Business Example: Problems with Six-Sigma.

2. You Are the Quarterback: Leading Your Organization to Improve.

Football Example: Broncos vs. Browns, 1987: "The Drive".

Business Example: Poor leadership at a distribution center.

3. Know the Score and Define Winning: How Is Your Organization Really Performing, and What Do You Really Want to Achieve?

Football Example: USC vs. Notre Dame, 2005.

Business Example: Improving new product delivery time and quality.

4. Create Your Scouting Report and Game-Day Match-Ups: Identify Potential Opponents to Change.

Football Example: Dolphins vs. Jets, 1994.

Business Example: Improving a company’s price-quoting system.

5. Create an Extreme Focus and a Sense of Urgency: A Plan for Implementing Rapid Change.

Football Example: Patriots vs. Panthers, 2004 Super Bowl.

Business Example: Natural gas shortage crisis.

6. Develop Your Winning Two-Minute Drill Package: Get the Right Players on the Field and Take Ownership of the Plan.

Football Example: 49ers vs. Bengals, 1989 Super Bowl.

Business Example: TMS Engineering.

7. Snap the Ball and Execute the Right Plays: Execution Is Critical to Improvement.

Football Example: Titans vs. Rams, 2000 Super Bowl.

Business Example: CTSK Industries' cost-cutting measures.

8. Close Out the Game, Then Celebrate: Don't Reward "Victory" Until You See Truly Lasting Success.

Football Example: Kentucky vs. LSU, 2002.

Business Example: Kingswood Valley Healthcare.

9. Conduct a Postgame Press Conference and Analysis: Review Your Successes So That You and Others Can Do Even Better in the Future.

Football Example: Indianapolis Colt postgame press conference (after playing New York Jets), 2006.

Business Example: Tri-X Corporation.

Epilogue: Winning Is Better than Losing.

Endnotes.

Acknowledgments.

About the Authors.

Index.

Clinton O. Longenecker is the Stranahan Professor of Leadership and Organizational Excellence in the College of Business Administration at the University of Toledo. He is a frequent speaker, corporate consultant, and media source, and was chosen as Entrepreneur of the Year by Ernst & Young in 2004.

Greg R. Papp is president of Cube Culture Corporation, a consulting firm specializing in performance improvement. He was formerly controller of Aeroquip-Vickers Corporation.

Timothy C. Stansfield is president of IET, Inc., a manufacturing consulting firm that has worked with 1400 manufacturing plants over 20 years. Tim was selected as Entrepreneur of the Year by Ernst & Young.