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Good to Green

Good to Green Managing Business Risks and Opportunities in the Age of Environmental Awareness

Author: John-David Phyper; Paul MacLean
Publisher: John Wiley & Sons
ISBN: 9780470159422
Published In: April 2009
Format: Hardback , 464 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Contents
Author

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The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awareness of environmental issues (e.g., hazard ingredients in products, alternative energy, reduction in greenhouse gases). This is forcing companies to reassess the life cycle of their products and the efficiency of their supply chains. Environmental issues are becoming business critical. Good to Green provides the vital information, backed by case studies and examples, that gives progressive business leaders the strategic know-how to pro-actively manage environmental issues and realize the business benefits of going green.

List of Figures, Tables and Case Studies.

Preface.

Acknowledgements.

Introduction.

Changing Concerns.

Changing Management of Environmental Issues.

Follow the Money Trail.

Guiding Principles.

Key Websites.

Related Reading.

Chapter 1: Executing a Green Strategic Plan.

Leadership.

Reference Points.

Strategic Vision.

Scanning the Business Environment.

Key Market Influencers.

Methodology for Risk and Opportunities Assessment.

Putting All the Pieces Together.

Recent Missteps?

Chapter 1 Take-aways.

Chapter 2: (Mis)Management Systems.

Environmental Management System Silos.

Compliance Framework.

Ownership, Collaboration and Communication.

IT to the Rescue?

Chapter 2 Take-aways.

Chapter 3: “Green” or Just “Good” Design.

Fundamentals of Eco-design.

The Role of Government.

Adapt or Die.

Chapter 3 Take-aways.

Chapter 4: Green Marketing: Moving Green Products to the Mainstream.

What Is Really Happening?

The Status of Public Opinion in Different Regions.

What Is Green Marketing?

Green Marketing Claims.

Chapter 4 Take-aways.

Chapter 5: Supply Chain Drivers.

So What? I Just Pay a Little Fine.

Common Pitfalls.

Role of Government Legislation/Policies.

How Are Organizations Influencing Suppliers?

Examples of Logistics Optimization.

Chapter 5 Take-aways.

Chapter 6: What Are the Alternatives to Petroleum?

Conservation—You Mean We Have to Behave Like Europeans?

Energy Value Chain.

What Are the Energy Options?

Government Influence or Meddling.

Show Me the Money.

Chapter 6 Take-aways.

Chapter 7: Emissions Trading.

The Business Case for Action on Climate Change.

Emissions Trading for Dummies.

About Carbon Markets.

The Future of Trading.

Chapter 7 Take-aways.

Chapter 8: Managing Human Resources to Nurture a Culture of Innovation.

A Framework for Discussion.

Evolution of the Talent Problem.

Sustainability and Human Capital Management.

Types of Workers.

HR Processes on the Supply Chain.

Innovate or Die.

Innovation’s Return on Investment.

Chapter 8 Take-aways.

Chapter 9: Road Map for the Future.

Trends/Forecasts.

Business Opportunities.

Chapter 9 Take-aways.

Authors’ Comments.

Bibliography.

APPENDIXES.

A. Examples of Eco-Design and Green Procurement Legislation/Policy.

B. List of Acronyms.

Index.

John-David Phyper (Toronto, ON), M.B.A, M.A.Sc., P.Eng., is President of P&A - Business Advisory Services Inc., a management consulting firm that provides business advice (e.g., sales/marketing, financing, software development) to small-medium clean-tech companies and provides management and IT consulting services (e.g., SD, CSR, PLM and supply chain management) to multinational organizations. Mr. Phyper has over twenty years' experience in the management of high-growth companies in the environmental sector as well as consulting to a broad spectrum of industry and government agencies on environmental and IT issues.

Paul MacLean (Montreal, QC), M.Sc., is President of EEM Inc., a management consultancy that provides leadership in environmental and social sustainability to a wide variety of multinational and local industries, as well as to First Nations and public organizations. Paul has been advising clients on embedding sustainable development into business processes, capacity building, integrated management systems and EHS compliance issues for more than twenty years. He has directed projects in three languages across the Americas, as well as in Africa, Asia and Iceland.