Winning Corporate Reputation Strategies

Author: Mark Chong; Jin Montesano
Publisher: McGraw Hill Higher Education
ISBN: 9780071327039
Published In: December 2011
Format: Paperback , 200 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Description
Contents

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As Asian businesses become more financially material to global revenue streams, business leaders in the region are under increasing pressure to deliver consistent, outstanding performance. Failure to successfully navigate the often opaque policy, regulatory, and political complexities in the region may slow down'or even derail'corporate growth plans. From this vantage point, an understanding of the local business environment is not only a competitive advantage, but critical to corporate sustainability.

Winning Corporate Reputation Strategies: Lessons from Asia Pacific is the first book to examine and highlight effective Corporate Public Affairs strategies that have played a key role in addressing business issues in this dynamic and fast'changing region.

Comprising seven succinct case studies'as well as two essays that shed light on the unique Corporate Public Affairs landscape in the continent's two most important economies, China and India, respectively'this thought'provoking compendium features contributions by senior practitioners and academics living and working in Asia Pacific. Drawing upon their years of expertise and in'depth knowledge and understanding of the region, they offer diverse perspectives and practical insights into the challenges facing global corporations, winning strategies for tackling them, and the role that Corporate Public Affairs teams play in the business of reputation management.

Foreword
Preface
Contributors

Introduction and Overview
Pollution and the Fragrant Harbor'Why China Light and Power's Stakeholder Engagement with Customers May Help Clear the Air in Hong Kong
Ensuring Corporate Sustainability through Social Responsibility'Diageo and Responsible Drinking
Communicating with the Asian Customer'Lessons from the Agrifood Sector
Cosmetic Regulatory Harmonization in ASEAN'A View from Industry
Building Corporate Reputation through Community Involvement and Strategic Partnerships'Kraft Hope Kitchens in China
Infusing Corporate Values and Delivering Brand Promise'Singapore Airlines' Experience
Five Roles of Social Media in Managing a Company's Reputation Challenges
Corporate Affairs in India'Moving from a Shareholder to a Stakeholder World
Corporate Affairs in China