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China's Creative Imperative

China's Creative Imperative How Creativity is Transforming Society and Business in China

Author: Kunal Sinha
Publisher: John Wiley & Sons
ISBN: 9780470823859
Published In: May 2008
Format: Paperback , 200 pages
Jurisdiction: China ? Disclaimer:
Countri(es) stated herein are used as reference only

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In mid 2006, Ogilvy & Mather China embarked on an ambitious journey to understand how Chinese society and business are being transformed by creativity. It is, as concluded, a Creative Imperative. Whether it is a student attempting to be noticed by a recruiting company in class, or a small clothes store-one among the scores of businesses ? in the underground "Fashion Lady" market in Nanjing, or a poor migrant labourer with only 25 square feet of space to live in, or a Vienna?bound music composer - it is essential for them all to unlock the creative potential that lies within. When you have to compete with another 1.3 billion people to make yourself heard and recognized, the only way of doing it is by being creative. This book will make you rethink China's creative potential.

Foreword (Shelly Lazarus, Chairman and CEO, Ogilvy and Mather Worldwide).

Preface.

Acknowledgments.

1. Genesis.

2. A Short Cultural History of China: The glorious, inventive tradition.

3. Republic, Revolution, Reform: How 20th-century political change influenced Chinese creativity.

4. From Pianos to Postmodern Punk: The ferment in contemporary music in China.

5. Million-Dollar Dreams: The art market takes off.

6. Showbiz and Shooting Stars: Finding an outlet for creative talent on or behind the screen.

7. Designed for Success: Products and fashion embrace creativity and set cash registers ringing.

8. Stimulant of the Masses: The creative phenomenon that is sweeping the nation.

9. Revelation: The Business Imperative: Busting some common myths about Chinese creativity.

Index.

Kunal Sinha is Executive Director-Discovery at Ogilvy & Mather grater China, where he oversees the consumer insight & knowledge management function across all divisions of the company. He is a five-time winner of the WPP Atticus award for Original thinking in marketing services, and has won the Grand Prix twice.

Kunal has been adjunct faculty at the Indian Institute of Mass Communication and an invited speaker at London business School, Kent State University, Johns Hopkins University. He has authored a large number of papers and articles in academic and business journals, including a paper on "Marketing to India's Underserved Consumers" presented at Harvard Business School.

Kunal has also published two books, An Ordinary Traveler, about travels in South Asia and A Banarasi on Varanasi, an insider's perspective on Hinduism's holiest city. He lives in Shanghai with his wife and daughter.