The New Advisor for Life Become the Indispensable Financial Advisor to Affluent Families

Author: Stephen D. Gresham
Publisher: John Wiley & Sons
ISBN: 9781118062883
Published In: October 2011
Format: Hardback , 384 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Expert advice on building an unshakable foundation as a financial advisor to the elite

The revised and updated edition of the definitive guide to growing and maintaining a financial advice firm, The New Advisor for Life explores the fallout of the market crash on up-and-coming advisors. With a particular focus on the generation X and Y concern with debt management and long-term investment, this new edition examines what young investors look for in an advisor. Today, more than ever, insight, analysis, and validation are valued, but to be truly successful, an advisor needs to walk the line between being well-informed but not appearing condescending.

What today's investors want in a financial advisor is someone who can cut through the noise and clutter of the financial services industry and the mainstream media
Covers the basics, from setting a client's investment goals, selecting complementary investments, and monitoring portfolio balance, to the advanced—developing a personal finance plan for your clients based on their specific needs
VP of Fidelity Investments Steve Gresham presents a 19-point checklist for financial advisors to offer their clients "life advice"

Keeping clients engaged is more important than ever, and The New Advisor for Life gives the aspiring financial advisor the secrets to success normally reserved for the country's top firms.

Acknowledgments.

Part One The State of the Advice Industry and Your Opportunities.

Introduction.

Chapter 1 The Value of Advice.

Which Advice is Most Valued by Affluent Households—And What Should it Cost?

Part Two Investment Counsel Advice for Life.

Chapter 2 How to Develop a Compelling Investment Philosophy.

Chapter 3 Creating a Defined, Effective Investment Process.

Chapter 4 Setting Goals: What Really Matters?

Chapter 5 Defining Risk.

Or, Is Risk-Management a Contradiction in Terms?

Chapter 6 Diversification.

Helping Clients Reap the Benefits of Institutional Investing.

Chapter 7 Alternative Investments.

Part Three Wealth Management Advice for Life.

Chapter 8 Managing Dreams and Fears.

A Total View of Wealth.

Chapter 9 You Can Help Clients Grow.

Chapter 10 All in the Family and Keeping It That Way.

Chapter 11 Money for Life.

Part Four Building Your “Advisor for Life” Practice.

Chapter 12 What Is Your Value?

Chapter 13 How to Price Your Unique Value.

Chapter 14 The Advisor-Client Tango.

Chapter 15 Driving Referrals.

Chapter 16 Selling Yourself.

Chapter 17 Valuing the Advisor for Life Practice.

Chapter 18 Taking Care of Number One.

Appendix A Practice Analysis.

Appendix B Investment Policy Statement.

Appendix C Top 20 Client Analysis.

About the Author.

About the Contributors.

Index.

Steve Gresham (Hartford, CT) is senior vice president of Fidelity Investments. He joined Fidelity in October 2008. Prior to joining Fidelity, he served as Executive Vice President of Phoenix Investment Partners. He is also Visiting Instructor at the A. Alfred Taubman Center for Public Policy at Brown University, and is business chair of Brown's Retirement Readiness Project. Mr. Gresham is one of the financial industry's true pioneers. Since beginning his career in 1980, Mr. Gresham has been at the forefront of many defining trends including managed accounts, fee-based wealth management, lifecycle mutual funds and alternative investment products. He was named Mutual Fund Marketer of the Year in March 2007 by Institutional Investor/Fund Action. He has led successful teams at over 50 financial services companies, including Merrill Lynch International, Fidelity, Schwab Institutional, Phoenix Investment Partners, AGF Funds and AIM Distributors.

Mr. Gresham is prominent in the media, having appeared on CNN, PBS, USA Network and Bloomberg Radio and Television. He has published more than 100 articles and has been featured in Business Week, Fortune, Investment News and The New York Times. His most recent column, Advisor for Life, appeared in Registered Rep. He is the author of four books about the financial advice industry, including Advisor for Life (John Wiley & Sons, 2007) and (with Arlen Oransky) The New Managed Account Solutions Handbook (Wiley, 2007).