JavaScript seems to be disabled in your browser.
You must have JavaScript enabled in your browser to utilize the functionality of this website.

Customer Service

Currencies:HKD

Your Language:

Browse Books

Browse Books

Ask the Experts

Home >
CEO of Earth

CEO of Earth A Ground-Breaking Guide to Building the Ultimate Brand

Author: Simon Hammond
Publisher: Wrightbooks
ISBN: 9781742169569
Published In: October 2009
Format: Paperback , 184 pages
Jurisdiction: International or US ? Disclaimer:
Countri(es) stated herein are used as reference only

Out of stock

OR

Description
Contents
Author

Details

How, given the chance, would you market planet Earth as the ultimate tourist destination?

Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power.

When aliens land on Earth, they mistake the golden arches to be our most prolific centre of authority and assume Fysh — dressed as Ronald — to be leader of the free world. The aliens' mission: to establish Earth as a premium travel destination for intergalactic tourists.

Fysh, a gen Y marketing prodigy, is charged with creating the most powerful brand in the universe: Brand Earth. This fun, quirky and irreverent business fable unravels the mystery of why some brands have the power to inspire deep and primal emotions in consumers that make products legendary and their developers filthy rich. CEO of Earth is a blueprint for marketers who want to engage the philosophies that have propelled the world's most celebrated brands to greatness.

About the author.

Acknowledgements.

1 Carpe diem.

2 Jobs for the boys.

3 Fysh and the Santaro chips.

4 Fysh to fellow earthlings...

5 Believe, belong, behave.

6 Everyone loves a road trip!

7 One Earth, one belief, one hell of a day.

8 Make your heart sing.

9 Galactic Bastion.

Simon Hammond is one of Australia's leading branding gurus. Over the past two decades he was worked consistently towards creating business change through radical new marketing and branding methodologies for some of the country's best-known brands.

You may also be interested in these books:


Practical Will Precedents Looseleaf (Annual): ¥247,624.29


Private Client Business: Issues Only: ¥430,395.87


Private Client Business: Issues and Bound Volume: ¥595,928.31


A Practical Guide to Bringing an Inheritance Act Claim: ¥18,000.03


A Practical Guide to the EU Succession Regulation: ¥23,143.63


A Practical Guide to Defending an Inheritance Act Claim: ¥18,000.03


A Research Agenda for Succession Law: List Price: ¥25,075.05

¥24,322.80 Save ¥752.25 (3%)


A Practical Guide to Missing Persons and the Administration of Estates: ¥15,428.23


Parker’s Will Precedents 12th ed: List Price: ¥46,567.95

¥45,170.91 Save ¥1,397.04 (3%)


A Practical Guide to Lasting Powers of Attorney: ¥12,856.43


A Practical Guide to the Law of Statutory Wills: ¥15,428.23


A Practical Guide to the EU Succession Regulation: Contact us for Pricing


Comparative Succession Law, Volume III: Mandatory Family Protection: List Price: ¥46,567.95

¥45,170.91 Save ¥1,397.04 (3%)


Covid-19 and Wills: The Essential Guide: ¥10,284.63


Parker’s Will Precedents 10th Edition: Contact us for Pricing


Landmark Cases in Succession Law: List Price: ¥38,209.60

¥37,063.31 Save ¥1,146.29 (3%)


A Practitioner's Guide to Probate and the Administration of Estates 4th Edition: ¥20,298.85


A Step-by-Step Guide to Wills and Probate 6th Edition: Contact us for Pricing


A Practical Guide to Inheritance Act Claims by Adult Children Post-Ilott v Blue Cross: ¥15,428.23


The EU Succession Regulation: A Commentary: List Price: ¥42,746.99

¥41,464.58 Save ¥1,282.41 (3%)

“

Ordering from Professional Bookshop is fantastic, quick delivery great products, great customer service Siti L.
This is a great bookstore and have had no problems with them and all my orders have come on time and in good condition. Yang X.
Everything is perfect. Fast delivery. I highly recommend this website to all my friends and colleagues. Thanks Hoi Man L.
So thankful I am receiving all my books, thank you to all for a great service and excellent products Clinton K.
Professional Bookshop is amazing! I've been a loyal customer for over 5 years. Returns are easy to request, book or delivery complaints are taken seriously and the customer service team is friendly and patient. Mick D.
I wanted to informed you that the customer service is excellent. They were so polite and nice. I would continue to buy books from Professional Bookshop. Jingsong C.
Fast and quick service. Easy transaction method, arrived sooner than expected. Excellent packaging and the books received are in perfect condition! Thank you very much! I love the book and its quality. Saori B.
I can order any accounting books from worldwide from Professional Bookshop. Love this website and save my time to search from internet. Lingxiao R.
It is just so easy to find what you are always looking for and sometimes you can even find it up to 80% off what you would in the normal store. Graeme R.
I love shopping on Professional Bookshop! They have a wide range of accounting book with competent prices. Free shipping in Hong Kong is also really handy! Fergus Y.
Professional Bookshop is a great bookstore, I must say. Buying books in Professional Bookshop is so easy, great and reliable. It is highly recommendable. Deborah D.
A great site to shop accounting books and everything and with discountable prices. It’s my first choice whenever i want to shop something. Most trusted site. Zeng Z.
I found the books I needed and at a very low price. I am very happy and will definitely use it in the future Brian W.
I have been using Professional Bookshop for a while now. I am very impressed with customer service and delivery. When I need to have a return it is done very diligently. Olivia L.
Professional Bookshop is my default go to for finding the best prices and reading details of law books before buying. Detailed book description is very helpful. Tracy W.
I've been using Professional Bookshop since 2011 and they actually great, I always received great service and my book arrives on time. Lisa C.

Professional Associations

Partners

Copyright © 2010-2026 Professional Bookshop Ltd. All Rights Reserved