Strategic Management of Technological Innovation (3rd Edition)

Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

Features:

• Five new chapter opening cases have been added: Blu-Ray versus HD-DVD: A Standards Battle in High Definition Video; From PDAs to Smart Phones: The Evolution of an Industry; Bug Labs and the Long Tail; Organizing for Innovation at Google; Skullcandy: Developing Extreme Headphones
• More balance between industrial products versus consumer products. More industrial product examples (such as electronic components, medical components, aerospace, and business software) and service examples (such as search and advertising services, news services, hotels, outsourced industrial design) have been included throughout the book.
• Chapter 8 includes a new Research Brief, 'Strategic Positions in Collaborative Networks,' which illustrates how a firm's position in an inter-firm alliance network might influence its access to information and other resources, as well as its influence over desired outcomes.
• A new Theory in Action section appears in Chapter 10, 'The Loosely-Coupled Production of Boeing's 787 Dreamliner.' This section details how Boeing adopted a modular production process for the 787 that made very high use of outsourcing and illustrates both the benefits and risks of this approach.
• Affordable, survey paperback with a managerial emphasis that allows professors to incorporate their own case material, readings or projects. Suggested complementary cases and readings constantly updated and posted to the website.
• Suggestions for further readings in each chapter, with a list of both classic articles and recent work that can extend and enrich students' understanding of the topic.
• 'Theory in Action' illustrates how innovation theory applies to real companies.
• 'Research Briefs' boxes highlight new research in the field of innovation and technology.
• To enhance student learning, each chapter begins with an opening mini-case with discussion questions. Each chapter concludes with chapter summaries, discussion questions and definitions of key terms.