JavaScript seems to be disabled in your browser.
You must have JavaScript enabled in your browser to utilize the functionality of this website.

Customer Service

Currencies:HKD

Your Language:

Browse Books

Browse Books

Ask the Experts

Home >
Law >
Consumer Law >
Essential Law for Marketers

Essential Law for Marketers

Essential Law for Marketers

Author: Ardi Kolah
Publisher: Kogan Page
ISBN: 9780749464509
Published In: January 2013
Format: Paperback , 376 pages
Jurisdiction: U.K. ? Disclaimer:
Countri(es) stated herein are used as reference only

Out of stock

OR

Description
Author

Details

Completely updated, the UK's number 1 best-selling law book for non-lawyers will help you get to grips with UK and EU laws and regulations that impact modern sales and marketing practice. An indispensable book that's written in non-legal jargon and language that's easy to understand and follow.

The second edition of the bestselling marketing law book helps to steer the reader through the legal minefield of EU and UK laws as well as providing unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage.

Widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe, it covers:

Making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; law as a weapon for competitive sales and marketing advantage; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality.

All complex legal and regulatory principles have been made fully readable and comprehensible and the book doesn't assume any previous legal knowledge, expertise or experience, making it an essential handbook for marketers at all levels.

Ardi Kolah LL.M is prolific author and one of the most respected marketing and communication practitioners in the world. He holds a masters degree in law and is a fellow of the Chartered Institutes of Marketing and Public Relations, and a Liveryman of the Worshipful Company of Marketors. His unique approach had made Guru in a Bottle extremely popular throughout Europe, the USA and India.

You may also be interested in these books:


Hong Kong Company Secretary's Practice Manual, 6th Edition: List Price: HKD 1,480.00

HKD 1,435.60 Save HKD 44.40 (3%)


Hong Kong Company Secretary Checklist, 2nd Edition: List Price: HKD 1,380.00

HKD 1,338.60 Save HKD 41.40 (3%)


Hong Kong Civil Procedure 2026 (The White Book): HKD 13,690.00


Hong Kong Civil Court Practice (Desk Edition 2026): List Price: HKD 4,900.00

HKD 4,165.00 Save HKD 735.00 (15%)


Construction Industry Security of Payment Ordinance in Hong Kong (Hardcopy + e-book): List Price: HKD 1,700.00

HKD 1,445.00 Save HKD 255.00 (15%)


Criminal Litigation in Hong Kong, 5th Edition (Hardcopy + e-book): List Price: HKD 1,750.00

HKD 1,697.50 Save HKD 52.50 (3%)


Hong Kong Tax & Accounting Practical Toolkit (Basic Package): HKD 3,639.00


The Hong Kong Company Secretary's Handbook: Practice and Procedure (11th Edition): List Price: HKD 551.00

HKD 534.47 Save HKD 16.53 (3%)


Civil Litigation in Hong Kong, 7th Edition (Hardcopy + e-book): List Price: HKD 2,200.00

HKD 1,760.00 Save HKD 440.00 (20%)


Butterworths Hong Kong Company Law Handbook, 27th Edition: List Price: HKD 5,040.00

HKD 4,888.80 Save HKD 151.20 (3%)


Hong Kong Family Court Practice, 5th Edition: List Price: HKD 3,020.00

HKD 2,929.40 Save HKD 90.60 (3%)


Butterworths Hong Kong Discrimination Law Handbook, 4th Edition: List Price: HKD 1,500.00

HKD 1,455.00 Save HKD 45.00 (3%)


Sentencing in Hong Kong, 11th Edition: List Price: HKD 3,580.00

HKD 3,472.60 Save HKD 107.40 (3%)


Butterworths Hong Kong Company Law (Winding-Up and Miscellaneous Provisions) Handbook, 6th Edition: List Price: HKD 2,280.00

HKD 2,211.60 Save HKD 68.40 (3%)


Tort Law in Hong Kong, 5th Edition (Hardcopy + ebook): List Price: HKD 2,500.00

HKD 2,425.00 Save HKD 75.00 (3%)


Clough & Clough on Personal Injuries: List Price: HKD 1,500.00

HKD 1,455.00 Save HKD 45.00 (3%)


Hong Kong Personal Insolvency Manual, 3rd Edition: List Price: HKD 2,000.00

HKD 1,940.00 Save HKD 60.00 (3%)


Butterworths Hong Kong Conveyancing and Property Law Handbook, 6th Edition: List Price: HKD 1,800.00

HKD 1,746.00 Save HKD 54.00 (3%)


A Practical Guide to Resolving Shareholder Disputes, 2nd Edition: List Price: HKD 1,800.00

HKD 1,746.00 Save HKD 54.00 (3%)


Hong Kong Company Law, 15th Edition: List Price: HKD 492.00

HKD 477.24 Save HKD 14.76 (3%)

“

Ordering from Professional Bookshop is fantastic, quick delivery great products, great customer service Siti L.
This is a great bookstore and have had no problems with them and all my orders have come on time and in good condition. Yang X.
Everything is perfect. Fast delivery. I highly recommend this website to all my friends and colleagues. Thanks Hoi Man L.
So thankful I am receiving all my books, thank you to all for a great service and excellent products Clinton K.
Professional Bookshop is amazing! I've been a loyal customer for over 5 years. Returns are easy to request, book or delivery complaints are taken seriously and the customer service team is friendly and patient. Mick D.
I wanted to informed you that the customer service is excellent. They were so polite and nice. I would continue to buy books from Professional Bookshop. Jingsong C.
Fast and quick service. Easy transaction method, arrived sooner than expected. Excellent packaging and the books received are in perfect condition! Thank you very much! I love the book and its quality. Saori B.
I can order any accounting books from worldwide from Professional Bookshop. Love this website and save my time to search from internet. Lingxiao R.
It is just so easy to find what you are always looking for and sometimes you can even find it up to 80% off what you would in the normal store. Graeme R.
I love shopping on Professional Bookshop! They have a wide range of accounting book with competent prices. Free shipping in Hong Kong is also really handy! Fergus Y.
Professional Bookshop is a great bookstore, I must say. Buying books in Professional Bookshop is so easy, great and reliable. It is highly recommendable. Deborah D.
A great site to shop accounting books and everything and with discountable prices. It’s my first choice whenever i want to shop something. Most trusted site. Zeng Z.
I found the books I needed and at a very low price. I am very happy and will definitely use it in the future Brian W.
I have been using Professional Bookshop for a while now. I am very impressed with customer service and delivery. When I need to have a return it is done very diligently. Olivia L.
Professional Bookshop is my default go to for finding the best prices and reading details of law books before buying. Detailed book description is very helpful. Tracy W.
I've been using Professional Bookshop since 2011 and they actually great, I always received great service and my book arrives on time. Lisa C.

Professional Associations

Partners

Copyright © 2010-2026 Professional Bookshop Ltd. All Rights Reserved