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Essential Principles for Fundraising Success

Essential Principles for Fundraising Success An Answer Manual for the Everyday Challenges of Raising Money

Author: G. Douglass Alexander; Kristina J. Carlson
Publisher: John Wiley & Sons
ISBN: 9780787975845
Published In: September 2005
Format: Hardback , 208 pages
Jurisdiction: International or US ? Disclaimer:
Countri(es) stated herein are used as reference only

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Description
Contents
Author

Details

Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraising—developing a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies

Figures, Tables, & Exhibits.

Preface.

Acknowledgments.

Introduction: Purpose and Observations.

1. Principles of Fundraising: Time-Tested Truths.

2. Essential Fundraising Tools: Focusing Your Work.

3. The Board: Where Fundraising Begins.

4. Research: Working Smarter.

5. Annual Campaigns: The Basis for the Future.

6. Direct Mail: How to Build Your Donor Base.

7. Special Events: Making Friends, Raising Funds, and Having Fun.

8. Major Gifts: Getting to the Big Gifts.

9. Capital Campaigns: Building Success.

10. Planned Giving: You Can Do It.

11. Foundation Grants: Writing and Other Keys to Success.

12. Corporate Dollars: Sponsorship, Marketing, and More.

13. Technology: Embrace It.

14. Stewardship: Saying Thanks Pays Dividends.

15. Putting It All Together.

References.

The Authors.

Index.

G. Douglass Alexander is chairman of Alexander Haas Martin & Partners, Inc., one of the nation's leading fundraising consulting firms, and chairman of FundraisingINFO.com. Alexander is also the chairman of MaGIC (Major Gifts Identification and Consulting), a database research firm that provides computerized screening.

Kristina J. Carlson, CFRE, is president of FundraisingINFO.com, an Internet-based fundraising consulting company.