ROI For Nonprofits The New Key to Sustainability

Author: Tom Ralser
Publisher: John Wiley & Sons
ISBN: 9780470505540
Published In: April 2009
Format: Paperback , 176 pages
Jurisdiction: International or US ? Disclaimer:
Countri(es) stated herein are used as reference only

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A look at how nonprofits can raise money amidst demands for accountability, transparency-and results

Nonprofits face the same challenges as for-profits when it comes to raising money and keeping investors happy. When investors in nonprofits are shown that their money is making a difference-that their investment is paying off-they are more likely to keep investing. Written by Tom Ralser-a CFA uniquely qualified to apply ROI methodologies to the nonprofit sector-ROI For Nonprofits: The Key to Nonprofit Sustainability details the methods and processes your nonprofit can effectively use to demonstrate the value of your organization's efforts.

Filled with an abundance of case studies as well as pragmatic tips, tools, and methods used successfully by hundreds of nonprofits, this practical book covers topics including

Defining ROI
The Leverage of Investors
Learning from the For-Profit World
Moving to an Investment-based Mindset
Treating Investors as Investors

Your nonprofit's prospective investors want to know "What are you accomplishing with my money?" ROI For Nonprofits: The Key to Nonprofit Sustainability offers you immediately useful concepts that accentuate, enhance, and augment solid fundraising and represents a major change in how to capitalize on the motivations of those who are likely to invest in your organization.

Foreword.

Preface.

Introduction.

About the Author.

PART ONE Why ROI?

CHAPTER 1 Demystifying the Status Quo.

They’re Big and In Business.

Facts Are Facts.

They’re Everywhere.

They Are Different.

CHAPTER 2 The Changing Philanthropic Environment.

Dead Economists and Nonprofits.

Three Paradigm Shifts.

The Leverage of Investors.

The Evolving Landscape.

An Unlevel Playing Field.

CHAPTER 3 Organizational Reluctance.

Learning from the For-Profit World.

Five Classic Fundraising Misconceptions.

More on "People Give to People Not Causes".

More on "Nonprofit Can’t Be Run Like a Business".

Success Leaves Clues.

Fear of "Putting Your Mission Up for Sale".

CHAPTER 4 Organizational Change.

Moving to an Investment-Based Mindset.

Nonprofit vs. For-Profit Models.

Moving Up the Motivational Pyramid.

CHAPTER 5 Organizational Value/Nonprofit ROI.

Beyond Logic Models-Moving from Outcomes to Outcome Value.

The Silver Bullet Syndrome.

Defining ROI.

Valuing Values.

The Value of Expected Value.

CHAPTER 6 Introducing the Organizational Value Proposition®.

Market Pull.

It’s the Economy, Stupid! Revisited.

Overcoming the Pushback.

Structural Obstacles.

Intended Uses.

PART TWO ROI Foundations and Techniques.

CHAPTER 7 Building an OVP® for Your Organization.

Five Steps to Demonstrating Value.

Areas of Focus.

CHAPTER 8 Suggested Methodologies.

Present Value Basics.

Capital Budgeting.

Present Value of Future Benefits.

Multiplier Effects.

Comparison Basics.

Return Ratios.

CHAPTER 9 Communicating an ROI-Based Program.

Treating Investors as Investors.

The Importance of an Investor Relations Program.

Examples.

But What Happens in Four Years?

Unconventional Wisdom.

CHAPTER 10 Putting OVP to Work: ROI Profiles.

Organization 1: Rural, Small, and Dependent on Grants.

Organization 2: Good Track Record, but Not Well Known.

Organization 3: Demonstrating Importance to the Community.

Organization 4: Large and Well Known, but Campaign Has Stalled.

Organization 5: Large and Well Known, but ROI Not Obvious.

Organization 6: Drilling Deep into the Private Sector.

Organization 7: ROI Gene Wrong.

Organization 8: Making the Economic Pie Bigger.

INDEX.

Tom Ralser, founder of Capital Strategists Group, LLC, has worked with hundreds of organizations in forty-eight states. He has over eighteen years of experience working with organizations seeking his financial know-how and analytical skills. He holds the prestigious Chartered Financial Analyst (CFA) designation and applies his skills to the challenging task of investment justification in the nonprofit world.