Finance Corporate Finance

Executive Finance and Strategy How to Understand and Use Financial Information to Set Strategic Goals

By Ralph Tiffin
Kogan Page September 2014

Specifications

ISBN-13
9780749471507
Publisher
Kogan Page
Publication
September 2014
Format
Paperback , 344 pages
Jurisdiction
International ? Countri(es) for reference only

Details

Executive Finance and Strategy goes beyond demystifying accounts and explaining terminology. By linking finance with strategy in a practical way it focuses on putting finance into the context of top-level decision making and as a measure and predictor of successful strategy.

Many strategies are explained as actions that will achieve the desired goals or visions of the company, but in order to predict the success of your strategy it is vital to gain an understanding of how it will impact on the financial statement. Executive Finance and Strategy works on the premise that financial models can clearly demonstrate where a particular strategy might lead, enabling you to evaluate past accounts and statements in order to respond to recent company history. It also explains how company law and ethics underpin financial statements and clarifies your responsibilities as a senior manager or director. By using finance as a record keeper and predictor of success, it helps you quantify your strategy to gain support from colleagues and take the right actions to ensure sustainable growth.

About the Author

Ralph Tiffin is a Senior Satutory Auditor with McLachlan+Tiffin and Director of Tiffins.com training and consultancy where he he boasts an impressive array of clients including BT, Bank of China, Telekom Malaysia and Deutsche Bank. He is author of a range of texts on financial management and is a member of ICAEW, ACCA, ICAS, IMechE and the IOD where he regularly delivers workshops and seminars. He has previously lectured for several UK universities including Strathclyde Business School and Edinburgh Napier.

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