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Getting the Deal Through: Advertising & Marketing 2017

Media / Entertainment Law

Getting the Deal Through: Advertising & Marketing 2017

Name: Getting the Deal Through: Advertising & Marketing 2017
Brand: Getting the Deal Through
SKU: 2055-6594
Availability: InStock
Author: Rick Kurnit
ISBN: 2055-6594

By Rick Kurnit

Getting the Deal Through June 2017

Specifications

ISBN-13: 2055-6594
Publisher: Getting the Deal Through
Publication: June 2017
Format: Paperback
Jurisdiction: U.K. ? Countri(es) for reference only

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Advertising and Marketing seeks to provide local answers to international questions concerning advertising and marketing law. Chapters provide expert advice on the legislation and regulation of advertising and marketing, including the legislative processes arising from advertising disputes and challenges, the regulation of misleading advertising and the control, prohibition and restrictions in place on certain type of goods and services and to certain audiences, regulations affecting direct and indirect marketing and promotion, and up-to-date analysis of social media and the latest advertising trends

Legislation and regulation, private enforcement, misleading advertising, prohibited and controlled advertising, social media.

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