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LinkedIn for Lawyers: Connect, Engage and Grow Your Business 2nd Edition

LinkedIn for Lawyers: Connect, Engage and Grow Your Business 2nd Edition

LinkedIn for Lawyers: Connect, Engage and Grow Your Business 2nd Edition

Author: Kirsten Hodgson
Publisher: LexisNexis New Zealand
ISBN: 9781927248638

Previous Edition ISBN: 9781927183410
Published In: August 2015
Format: Paperback
Jurisdiction: New Zealand ? Disclaimer:
Countri(es) stated herein are used as reference only

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Description

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Stop thinking about LinkedIn as a social network, and start thinking about it as a marketing network. LinkedIn is a powerful tool in an ever-changing online landscape, and can be effectively leveraged to help achieve business development and marketing goals.

This practical guide is a thorough update to the first edition of LinkedIn for Lawyers: Connect, Engage and Grow your Business and is a vital resource for any lawyer who wants to take advantage of the marketing and business development opportunities offered by LinkedIn.

Features:-

This book provides guidance and practical examples on how to:-

Build and raise your profile
Manage your reputation
Build your knowledge base and keep up-to-date with key issues in your area(s) of expertise
Position yourself as an expert in your field
Generate new business
Keep in touch with, and engage with, your existing clients and referrers
Research clients, prospects and competitors
Meet and engage with prospects, potential referrers, colleagues and peers
Get the right people into your sales funnel

This updated edition also includes a quick reference guide to leveraging other social media for your business, including Facebook, Twitter and Google+.

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