Legal Profession

LinkedIn for Lawyers: Connect, Engage and Grow Your Business 2nd Edition

By Kirsten Hodgson
LexisNexis New Zealand August 2015

Specifications

ISBN-13
9781927248638
Publisher
LexisNexis New Zealand
Publication
August 2015
Format
Paperback
Jurisdiction
New Zealand ? Countri(es) for reference only
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Details

Stop thinking about LinkedIn as a social network, and start thinking about it as a marketing network. LinkedIn is a powerful tool in an ever-changing online landscape, and can be effectively leveraged to help achieve business development and marketing goals.

This practical guide is a thorough update to the first edition of LinkedIn for Lawyers: Connect, Engage and Grow your Business and is a vital resource for any lawyer who wants to take advantage of the marketing and business development opportunities offered by LinkedIn.

Features:-

This book provides guidance and practical examples on how to:-
  • Build and raise your profile
  • Manage your reputation
  • Build your knowledge base and keep up-to-date with key issues in your area(s) of expertise
  • Position yourself as an expert in your field
  • Generate new business
  • Keep in touch with, and engage with, your existing clients and referrers
  • Research clients, prospects and competitors
  • Meet and engage with prospects, potential referrers, colleagues and peers
  • Get the right people into your sales funnel
This updated edition also includes a quick reference guide to leveraging other social media for your business, including Facebook, Twitter and Google+.
Price on request

Need a quote? Place your order now and our team will contact you within one business day with pricing details. Click "Get a Quote" below to start the process.

Not yet published? ?
  • Free HK shipping over HK$1,000
  • International shipping to 35+ countries
Order Form
Save

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