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LinkedIn for Lawyers: Developing a Profile and Brand

LinkedIn for Lawyers: Developing a Profile and Brand

Author: Emily Miller; Kirsten Hodgson
Publisher: Ark Group
ISBN: 9781783582174
Published In: October 2015
Format: Paperback
Jurisdiction: U.K. ? Disclaimer:
Countri(es) stated herein are used as reference only

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Description
Contents

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Your clients and prospects are on LinkedIn – are you?

If you already have a LinkedIn profile, does it represent you well enough to attract your ideal clients?

With over 380 million members in 200 countries around the world, LinkedIn is the largest online professional networking site in the world. LinkedIn for Lawyers: Developing a Profile and Brand is written for lawyers who want to harness the power of LinkedIn to position themselves and attract more of their ideal clients by creating a stand-out, magnetic LinkedIn profile. It is a step-by-step guide to using LinkedIn to establish yourself as the ‘go to’ expert in your target area of practice.

Detailed, practical guidance is provided on every stage, from setting up an account to adding supporting material, the pros and cons of premium accounts, and to how to optimise your profile so you get found by your ideal clients and referrers. It also includes real-life examples of great lawyer LinkedIn profiles so you can see first-hand how others have used LinkedIn to position themselves as legal experts fields.

The book will help lawyers to:

Create and manage their LinkedIn profile;
Promote themselves and their firm or company;
Research potential clients;
Build relationships with current clients, increase repeat business, and referrals;
Market their expertise and establish credibility; and
Raise their profile within target markets.

After reading this book, you will not only understand how to use this popular networking tool better, but you will be able to make tangible improvements to your profile and LinkedIn use.

Chapter 1: Introduction

Chapter 2: An introduction to LinkedIn

Chapter 3: How to set up a LinkedIn account

Chapter 4: Creating content for your LinkedIn profile

Chapter 5: How to optimise your profile to get found by your ideal client

Chapter 6: Enrich your profi le by adding supporting material

Chapter 7: Putting your best foot forward

Chapter 8: Adding branding to your profile

Chapter 9: Raising your profile

Chapter 10: Raising your profi le globally

Chapter 11: Get comfortable with your account settings

Chapter 12: Common LinkedIn account issues