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Promotional Marketing Law

Promotional Marketing Law A Practical Guide, 6th edition

Name: Promotional Marketing Law
Brand: Bloomsbury Professional (formerly Tottel Publishing)
SKU: 9781847667397
Price: 1324.05 HKD
Availability: OutOfStock
Author: Philip Circus
ISBN: 9781847667397

By Philip Circus

Bloomsbury Professional (formerly Tottel Publishing) February 2011

Specifications

ISBN-13: 9781847667397
Publisher: Bloomsbury Professional (formerly Tottel Publishing)
Publication: February 2011
Format: Paperback , 272 pages
Jurisdiction: U.K. ? Countri(es) for reference only

Details

Promotional Law: A Practical Guide does exactly what it sets out to do, providing practical guidance across a broad spectrum of legal issues in the area of promotional marketing law." Business Law Review, May 2011

"It is therefore one of those rare law books which are equally useful to lawyers and non-lawyers alike... Will this book be useful to marketing practitioners? Yes... Will this book be useful to lawyers? Yes." Business Law Review, May 2011

Promotional Marketing Law: A Practical Guide, Sixth Edition (formerly Sales Promotion and Dirtect Marketing Law: A Practical Guide) offers comprehensive and practical advice on the law as it relates to promotional marketing activities such as contests, coupons and sampling.

Written by one of the foremost authorities on marketing law Promotional Marketing Law: A Practical Guide, ensures that you are aware of any potential legal pitfalls when devising and executing promotional marketing campaigns.

This sixth edition meets a clear and continuing need for straightforward, no-nonsense advice, saving you valuable time through its practical question-and-answer format.

Covering questions regularly raised by sales promotion and direct marketing professionals, this book is based on the author’s many years of practical experience.

Promotional Marketing Law: A Practical Guide, Sixth Edition, has been updated to cover important new developments in promotional marketing, including:

The effect of the 2008 Consumer Protection from Unfair Trading Regulations
The wider consequences throughout Europe resulting from the implementation of the EU Unfair Commercial Practices Directive
Recent important rulings from the European Court of Justice
The latest edition of the British Code of Advertising, Sales Promotion and Direct Marketing, the remit of which has now been extended to new areas of online marketing
New laws on bribery
New regulations on consumer credit advertising

Introduction to the legal and self-regulatory controls on sales promotion and direct marketing
The self-regulatory controls examined
Contractual issues and distance selling
Prize Promotions
Data protection issues
Intellectual property
Price promotions and price claims
Free and extra value incentives
Bribery
Miscellaneous legal issues
European issues
Promotional marketing administration checklist

About the Author

Philip Circus has been extensively involved in the legal side of marketing for over 30 years.

He was made a Fellow of the Institute of Promotional Marketing (IPM), where he is Legal Affairs Director, in recognition of his outstanding services to the promotional marketing industry.

He is also a Fellow of the British Promotional Merchandise Association (BPMA), which awarded him its Sword of Honour for his services to the Association and the world of promotional marketing in general.

Philip Circus advises private clients through his consultancy practice, Lawmark.

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