Sales & Marketing Law in New Zealand

Business / Commercial Law

Sales & Marketing Law in New Zealand

CCH New Zealand November 2007

Specifications

ISBN-13
empty_190
Publisher
CCH New Zealand
Publication
November 2007
Format
Paperback
Jurisdiction
New Zealand ? Countri(es) for reference only

Details

This comprehensive book provides easy-to-digest information about the legal issues that sales and marketing professionals face in their everyday work from regulations bought about by the Fair Trading Act, Sale of Goods Act, Consumer Guarantees Act, Unsolicited Electronic Messages Act, Gambling Act and the Major Events Management Act.

Also reproduced are all of the updated Advertising Standards Authority codes of practice and the Marketing Association codes of practice and best practice guidelines.

Table of Contents

· Advertising

· Managing customer data and privacy issues

· Unfair competition and sales practices

· Product labelling and safety

· Implied guarantees

· Intellectual property

· Contracts

· Regulatory bodies and working with the legal system

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