Sales Training Handbook

Section I: Training Your Team in the Five Basics of Selling.
Mini-Seminar 1: Product IQ = Claims + Features + Benefits + Naildowns.
Mini-Seminar 2: Why Do "I" Care': Defining Your Passion and Personal Buy-In Factor.
Mini-Seminar 3: Identifying the Five Steps to Selling.
Mini-Seminar 4: Building Your Sales Presentation Around the Five Steps.
Mini-Seminar 5: The Impact of Attitude on Sales Performance.

Mini-Seminar 6: Attention: How to Gain a Favorable Start.
Mini-Seminar 7: Interest: How to Capture It.
Mini-Seminar 8: Presentation: What's It All About'
Mini-Seminar 9: Desire: Building the Emotional Want in Your Offer.
Mini-Seminar 10: Close: Getting the Commitment and the Order.

Mini-Seminar 11: Building Relationships with the Stacking-N-Linking Conversational Model.
Section II: Increasing Your Team's Selling Effectiveness.
Mini-Seminar 12: Fine-Tuning Your Sales Presentation with the Five Enhanced Selling Steps.
Mini-Seminar 13: Overcoming the Sales Blahs and Negative Stereotypes.
Mini-Seminar 14: Using the Sales Funnel to Stay Sales Healthy.
Mini-Seminar 15: Qualifying Your Profile Customer and Understanding the 80/20 Rule.

Mini-Seminar 16: Designing a Qualified Suspect Profile for Increased Sales.
Mini-Seminar 17: Overcoming "No".
Mini-Seminar 18: Dealing with Objections for Constructive Outcomes.
Mini-Seminar 19: The Four Mental Decisions Associated with Every Purchase Transaction.
Mini-Seminar 20: Designing Core Dis-Qualifying Questions.

Mini-Seminar 21: Selling to the Five Different Age Segmentations.
Mini-Seminar 22: Selling to Gender-Specific Needs.
Mini-Seminar 23: Selling to Individuals in One-on-One Situations.
Mini-Seminar 24: Selling to Groups: Group Presentation Dynamics.
Mini-Seminar 25: Selling to Culturally Diverse Audiences.

Mini-Seminar 26: Differentiating Your Offer via Unique Selling Features/USF#1.
Mini-Seminar 27: Differentiating Your Offer via Unique Service Features/USF#2.
Mini-Seminar 28: Showing the Customer How Your Offer Excels.
Mini-Seminar 29: Seven Steps to Improved Listening Skills.
Mini-Seminar 30: Improving Your Communication Effectiveness: Sending the Correct Signal.
Section III: Professional-Level Selling Skills.

Mini-Seminar 31: Using Rule 1/12/50 to Continually Connect.
Mini-Seminar 32: Leveraging Existing Relationships for More Business.
Mini-Seminar 33: Getting Referrals from Every Client.
Mini-Seminar 34: Cultivating New Business: The BLENDS Model.
Mini-Seminar 35: Cross-Selling.

Mini-Seminar 36: Up-Selling.
Mini-Seminar 37: Down-Selling to Better Serve the Client.
Mini-Seminar 38: Identifying Your Target-Rich Environment (TRE).
Mini-Seminar 39: Cultivating Other TREs.
Mini-Seminar 40: Why Customers Love You or Leave You.

Mini-Seminar 41: Building Lasting Sales Relationships by Providing Reliable C.A.R.E.
Mini-Seminar 42: Three Keys to Follow-Up Success.
Mini-Seminar 43: Building Your Brand Recognition.
Mini-Seminar 44: Using Your Business Card As Your Number 1 Selling Instrument.
Mini-Seminar 45: Competitive Analysis: You Versus'

Mini-Seminar 46: Cultivating Advocates from Existing Clients.
Mini-Seminar 47: Mastering the Telephone.
Mini-Seminar 48: Using Other Forms of Technology to Complement Your Sales Effectiveness.
Mini-Seminar 49: Time Management Effectiveness with Quadrant Manager System.
Mini-Seminar 50: Using a Database Management System to Assist in Your Sales Efforts.

Mini-Seminar 51: Tracking Your Account Activity and Status.
Mini-Seminar 52: Becoming an Expert.
Appendix A: Professional Sales Skills Self-Assessment Inventory.