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Social Media Risk and the Law: A Guide for Global Communicators

Social Media Risk and the Law: A Guide for Global Communicators

Author: Susan Grantham; Mark Pearson
Publisher: Routledge
ISBN: 9781032017990
Published In: September 2021
Format: Paperback
Jurisdiction: U.S. ? Disclaimer:
Countri(es) stated herein are used as reference only

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Description
Contents

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Social media has many advantages for professional communication – but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media. It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles.

Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.

Part 1 – Social media law and risk management: introduction and context

Chapter 1 – Introduction – defining the boundaries of the theory and practice of social media risk

Chapter 2 – Theory into practice: why is stakeholder theory important?

Chapter 3 – Risk management theories and practice in social media

Part 2 – Social media attributes contributing to opportunity and risk

Chapter 4 – The role of the audience: embracing the opportunities that social media presents

Chapter 5 – Managing legal risk in a wired world: general and specific approaches to

minimising damage for stakeholders　

Part 3 – Brand and reputational opportunity and risk

Chapter 6 – Brand, reputational management and defamation on social media　

Chapter 7 – Crisis communication and reporting

Part 4 – Risks at the intersection of human rights, law and ethics