The Consumer Law Revolution

Consumer Law

The Consumer Law Revolution The Lawyer's Guide to the Online Legal Marketplace

By Stephanie L. Kimbro
American Bar Association June 2013

Specifications

ISBN-13
9781614387060
Publisher
American Bar Association
Publication
June 2013
Format
Paperback , 216 pages
Jurisdiction
U.S. ? Countri(es) for reference only

Details

There is a revolution occurring in the delivery of legal services in the United States. Consumers in need of personal and business legal assistance are turning to the Internet to find lawyers, just like they shop online to buy consumer products. Firms that lack a compelling online marketing presence will lose out on clients and revenue. The Consumer Law Revolution will show lawyers how to harness the marketing power offered by branded legal services networks such as Rocket Lawyer, Avvo, LawZam, LexSpot, and many more--and pull in new clients in the process. This book will help you: 

  • Develop an online presence for your legal brand
  • Learn how branded networks operate--and how best to utilize their services
  • Market your practice through online directories, legal networks, lawyer matching sites, forums, document sharing platforms, and more
  • Understand the ethics considerations involved with online legal marketing

Reviews

"If you don't know a Shpoonkle from a Rocket Lawyer, you need this book. There is a brave new world of legal marketing online, in which technology companies are developing platforms to meet consumers' legal needs. In The Consumer Law Revolution, Stephanie Kimbro maps this new landscape and offers guidance in navigating it. Whether you want to join this revolution or fight it, Kimbro's book is a must-read."--Robert J. Ambrogi, lawyer and blogger

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