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The Crowd Funding Services Handbook

The Crowd Funding Services Handbook Raising the Money You Need to Fund Your Business, Project, or Invention

  • Author:
  • Publisher: John Wiley & Sons
  • ISBN: 9781118853009
  • Published In: August 2014
  • Format: Hardback , 288 pages
  • Jurisdiction: International ? Disclaimer:
    Countri(es) stated herein are used as reference only

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    Crowdsource funding is the new way to finance start-ups in a networked world

    Entrepreneurs, small business owners, investors, artisans, or those who merely have a good idea for a business venture have a new and attainable means of securing capital to grow their dreams. Gone are the days when the only options to raise funds for a new business were venture capitalists, angel investors, or Wall Street. Web-based crowdfunding services are now plentiful and offer a variety of options for the aspiring entrepreneur. However, these services are not typically as well-understood as the more traditional means of raising capital.

    In The Crowdsource Funding Services Handbook, author Jason R. Rich offers a step-by-step overview of the various crowdsource funding services available on the Web, as well as the necessary documentation required to launch a successful crowdfunding campaign.

    • Contains details on how to evaluate and select the best online platform for crowdfunding efforts
    • Provides details on creating a business plan to the specifications require to raise capital via crowdfunding
    • Provides an overview of the financial projections that will be required for a crowdfunding initiative
    • Proposes a specific approach to creating a "pitch video" to succeed with a crowdsource funding campaign

    The Crowdsource Funding Services Handbook is a thorough, well-developed resource for those seeking to raise capital to start a business or fund the development of an innovative idea. Author and crowdfunding expert Jason R. Rich provides this definitive, hands-on guide to raising capital in the new economy.

  • Acknowledgments ix

    About the Author xi

    Introduction xiii

    Chapter 1 How Crowd Funding Works: The Basics 1

    Chapter 2 What Types of Businesses, Projects, and Inventions Can Get Funded 15

    Chapter 3 Introduction to Crowd Funding Platforms and Services 29

    Chapter 4 Preplanning Your Crowd Funding Campaign 51

    Chapter 5 Crunching the Numbers 65

    Chapter 6 Targeting Your Backers and Supporters 79

    Chapter 7 Producing Your Promotional Video 89

    Chapter 8 Promoting Your Campaign 105

    Chapter 9 Interacting with Your Backers Using a Blog 123

    Chapter 10 Getting the Help You Need 133

    Chapter 11 You’ve Reached Your Funding Goal—Now What? 141

    Chapter 12 Get Started Using Kickstarter.com 149

    Chapter 13 Interviews with Crowd Funding Experts 163

    Chapter 14 Crowd Funding Experts Share Their Secrets 197

    Chapter 15 Experienced Crowd Funders Share Their Secrets 225

    Index 253

  • JASON R. RICH (www.JasonRich.com) is the bestselling author of more than 55 books, as well as a frequent contributor to numerous national magazines, major daily newspapers, and popular websites. He has written extensively about online social networking and is the author of The Unofficial Guide to Starting a Business Online from Wiley.

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