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The Handbook of European Intellectual Property Management

The Handbook of European Intellectual Property Management

The Handbook of European Intellectual Property Management Developing, Managing and Protecting Your Company's Intellectual Property

Author: Adam Jolly
Publisher: Kogan Page
ISBN: 9780749464158
Published In: May 2012
Format: Paperback , 376 pages
Jurisdiction: Europe ? Disclaimer:
Countri(es) stated herein are used as reference only

New Edition is available now !

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This third edition of The Handbook of European Intellectual Property Management provides a fresh examination of the issues facing businesses across Europe who are looking to maximise and protect the value of their innovations, knowledge and brands, and shows how enterprises can put IP at the heart of their business and manage it as an asset.

When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. But in Europe, the process of commercializing IP remains fraugt with difficulties, with significant differences existing in the application and interpretation of these rights in each national jurisdiction. Drawing on a wide range of expertise - including editorial support and input from the European Patent Office - The Handbook of European Intellectual Property Management is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, whilst also offering a template for 'best practice' in IP management.

Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He has produced titles for many of Britain's leading business organizations, and his work appears regularly in the national press. He is the consultant editor of The Growing Business Handbook and The Innovation Handbook.

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