The Social Media Handbook Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential

Author: Nancy Flynn
Publisher: Pfeiffer
ISBN: 9781118084625
Published In: February 2012
Format: Hardback , 384 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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The e-Policy Handbook

"What every business book should be: easy to understand, full of practical tips, and provocative...You might not find a more useful business book this year, or next, than this one." —Training Magazine

"The e-Policy Handbook is the perfect companion to have at your side when drawing up your policies." —Legal Management

E-Mail Rules

"A best-practices toolkit for maximizing the effectiveness of corporate e-mail systems." —The Business Journal Online

"A well-organized guide to implementing e-risk management....Delivers a high-level training program for your clients." —American Bar Association, Business Law Today

Contents of the Web ix

About the Author xiii

Introduction: Getting the Most from This Resource xv

Why Every Organization Needs a Social Media Policy and Compliance Management Program 1

Social Media and the Law: What Every Organization Needs to Know About Legal Compliance 9

Social Networking Creates Legal Evidence: How to Manage Records and E-Discovery Compliantly 27

Regulatory Compliance: Government and Industry Watchdogs Keep an Eye on the Social Web 51

Privacy, Security, and Social Media: What Every Employer—and User—Should Know 65

Blog Risks and Compliance Rules 83

Mobile Devices Drive Social Media Risks 107

Seven-Step Action Plan for Successful Social Media Policy and Compliance Management 121

Conduct a Social Media Policy Audit 133

Writing Effective Social Media Policies 163

Content Rules Are Critical to Compliance 183

Enforce Policy Compliance with Education 201

Reputation Management: Responding to and Recovering from a Social Networking Nightmare 215

Sample Policies: Social Media, Blogs, and Related AUPs 231

Glossary of Social Media, Legal, Regulatory, and Technology Terms 313

Notes 337

Index 347

The following materials are available for download from www.pfeiffer.com/go/fl ynn password: professional

Test Your Social Media Compliance Management Know-How

Test Your Social Media Compliance Management Know-How: Answer Sheet for Trainers

Self-Assessment: E-Discovery, Record Retention, and Policy Compliance

E-Discovery, Record Retention, and Policy Compliance: Answer Sheet for Trainers

State Rules of Civil Procedure and State E-Discovery Guidelines Handout

Blog Policy and Compliance: Self-Assessment Blog Policy and Compliance: Answer Sheet for Trainers

Sample Social Media Policy Audit Questionnaire for Managers, Supervisors, and Executives

Sample Social Media Policy: Handout

113 Social Media Best Practices: Handout

Resources

Nancy Flynn is the founder and executive director of The ePolicy Institute. She is an internationally recognized expert on workplace social media, e-mail, and Internet policy, compliance, and communications. She is the author of 12 books including The e-Policy Handbook and The ePolicy Toolkit.