ABA Fundamentals: Understanding Your Business Clients

ABA Fundamentals: Understanding Your Business Clients is a guided tour through the world of current or potential corporate clients, offered from a business perspective rather than a legal one.

Business law texts are typically organized around legal concepts: contracts, torts, property law, etc. That makes perfect sense as a way to sort through the many legal issues faced by in-house and outside counsel, but it is not how corporate executives approach their own world.

To help your interactions with those current and potential clients, ABA Fundamentals: Understanding Your Business Clients is organized around concepts and issues that arise in the day-to-day activities of managers:

+ Corporate Finance
+ Business Strategy
+ The Corporation
+ Human Resource Management
+ Marketing
+ Corporate Governance
+ Risk Management and Compliance
+ Intellectual Property
+ Mergers, Acquisitions, and IPOs, and much more!

Case examples offer real-life illustrations from the world of business--quarterly financial reports from IBM, corporate structure at Disney, customer segmentation at Zara, hiring practices at Patagonia--and the appendix offers a brief glossary of the business and finance terms you'll need. ABA Fundamentals: Understanding Your Business Clients will help make the world of corporate clients accessible, understandable, and meaningful. It's the perfect addition to every business lawyer's bookshelf!