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Adventures in Childhood: Intellectual Property, Imagination and the Business of Play

Adventures in Childhood: Intellectual Property, Imagination and the Business of Play

Adventures in Childhood: Intellectual Property, Imagination and the Business of Play

Author: Jose Bellido; Kathy Bowrey
Publisher: Cambridge University Press
ISBN: 9781108725347

Published In: March 2025
Format: Paperback
Jurisdiction: U.K. ? Disclaimer:
Countri(es) stated herein are used as reference only
Hardback Edition ISBN: 9781108485913

List Price: RM189.00

RM183.33 Save RM5.67 (3%)

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Description
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Adventures in Childhood connects modern intellectual property law and practice with a history of consumption. Structured in a loosely chronological order, the book begins with the creation of a children's literature market, a Christmas market, and moves through character merchandising, syndicated newspaper strips, film, television, and cross-industry relations, finishing in the 1970s, by which time professional identities and legal practices had stabilized. By focusing on the rise of child-targeted commercial activities, the book is able to reflect on how and why intellectual property rights became a defining feature of 20th century culture.

Chapters trace the commercial empires that grew around Alice in Wonderland, Peter Rabbit, Meccano, Felix the Cat, Mickey Mouse, Peter Pan, Eagle Magazine, Davy Crockett, Mr Men, Dr Who, The Magic Roundabout and The Wombles to show how modern intellectual property merchandising was plagued with legal and moral questions that exposed the tension between exploitation and innocence.

1. Commercialisation and the Innocent Child

2. Books, Toy Books and the Artfulness of Consumption

3. Instructions for a Successful Boy

4. Animated Properties

5. Licensing Gone Wrong

6. The Rise of Merchandising Agencies

7. Troubles at the British Broadcasting Corporation

8. Conclusion: Unsuitable for Children

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