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Brand and Talent

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HR Management

Brand and Talent

Name: Brand and Talent
Brand: Kogan Page
SKU: 9780749469252
Price: 325.00 HKD
Availability: InStock
Author: Kevin Keohane
ISBN: 9780749469252

By Kevin Keohane

Kogan Page February 2014

Specifications

ISBN-13: 9780749469252
Publisher: Kogan Page
Publication: February 2014
Format: Paperback , 240 pages
Jurisdiction: International ? Countri(es) for reference only

Details

Brand and Talent provides academic and commercial evidence, as well as practical advice, on how to merge practices and organisational design in the area of brand management and talent attraction and management.

Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent.

In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a 'joined up' approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.