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Edison in the Boardroom

Edison in the Boardroom How Leading Companies Realize Value from Their Intellectual Assets, 2nd Edition

Author: Suzanne S. Harrison; Patrick H. Sullivan
Publisher: John Wiley & Sons
ISBN: 9781118004531
Published In: November 2011
Format: Hardback , 255 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property

Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.

Features updated interviews of companies, and a new treatment of the Profit Center Level
Updates stories and teachings from some of the most successful companies in the world
Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets

Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.

Acknowledgements

Chapter 1 Introduction

Why Update Edison in the Boardroom?

A Brief History

The Edison Mindset

The Intellectual Asset Management System

Summary

Chapter 2 The Changing Environment for IP Management

The Rise of the NPE (Non Practicing Entity)

The Arrival of the Chief Intellectual Property Officer (CIPO)

The Globalization of Business

The Changing Legal Environment

The Continuing Lack of a Formal IP Marketplace

The Rise of the IP Investor

Summary

Chapter 3 Level One -- Defend Position

What Level One Companies Are Trying to Accomplish

Functions, Tools, and Capabilities

Best Practices for the Level One -- Defend Position

Summary

Chapter 4 Level Two -- Manage Costs

What Level Two Companies Are Trying To Accomplish

Functions, Tools, and Capabilities

Best Practices for the Manage Cost Level

Summary

Chapter 5 Level Three -- Capture Value

What Level Three Companies Are Trying To Accomplish

Functions, Tools, and Capabilities

Best Practices for the Capture Value Level

Summary

Chapter 6 Level Four -- Synthesize Opportunities

What Level Four Companies Are Trying To Accomplish

Best Practices for the Synthesize Level

Summary

Chapter 7 Level Five -- Shape the Future

What Level Five Companies Are Trying To Accomplish

The Characteristics of the Future

Best Practices for the “Shape the Future” Level

Summary

Chapter 8 When You’re Not on the Pyramid

Is My Company on the Pyramid?

Is My Company a Candidate for the Edison Pyramid?

Characterizing IP Indifferent Companies

How Companies Can Destroy Value

Moving Toward the Edison Hierarchy

Summary

Chapter 9 The Proctor and Gamble Journey

Beyond Make and Sell

Out-Licensing Technology

Additional Growth via Effective Policy Changes

Reinventing and Integrating Trademarks and Brands

New Approaches to Increasing Business

IP as an Enabler to Innovation

Appendix A Significant Developments in Intellectual Property Law in the Last 10 Years
By Mark Radcliffe

Recognition of Value of Intellectual Property Rights

Developments in Patent Law

Developments in Copyright Law

Developments in Trademark Law

Appendix B Is Patent Quality Possible?
By John M. Raley

The Patent Drafter’s Point of View

The National Patent Office’s Point of View

The Owner’s (Company) Point of View

Summary

Appendix C The Rise of Patent Aggregators
By Kent Richardson and Erik Oliver

Terminology

Background

Valuation of Patents in the Aggregation Context

Classification Based on Business Model

Intellectual Ventures

Patent Aggregators: Good or Bad

Future Aggregator Ecosystem Directions

Appendix D A Closer Look at IP Damages
By Eric Shih and Rob Kramer

Patent Damages

Entire Market Value Rule

The Road Ahead

Notes

About the Authors

Index

SUZANNE S. HARRISON is a cofounder and Principal in Percipience LLC, a board-level advisory firm focused on intellectual property strategy and management, quantifying and mitigating IP risk, increasing IP value capture and focused innovation. She is also the convener of the ICM Gathering, a group of global companies that has been meeting since 1995 to define, create, and benchmark best practices around Intellectual Property Management (IPM) and other intangibles (I-stuff). An intellectual property expert testifying on both damages and IP management activities, she has written numerous articles and is coauthor of Einstein in the Boardroom, also published by Wiley.

Dr. PATRICK H. SULLIVAN is an expert on extracting value from intangibles. He has pioneered the development of methods and practices for analyzing, valuing and managing intangibles for business purposes. He has consulted with over 1,000 companies on issues related to value extraction and valuation. He is a court-approved expert on valuing intangibles and has pioneered the development of valuation methodologies specifically for intellectual property. He is a frequent speaker and has published several dozen articles on valuation and value extraction. His other books include Technology Licensing, Profiting from Intellectual Capital, Value-Driven Intellectual Capital, and Einstein in the Boardroom, all from Wiley.